The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. Monitor Comments & Prioritize Responses Based On Severity Social listening lets you know conversations taking place around your brand and products.

Policies 91

Policies Construction Reputation Privacy 91

Newsfile

OCTOBER 24, 2023

In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics Measurement B2B 204

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Customer Service. Unhappy customers will do the same (but in the wrong direction).”.

Community 79

Community Customer Service System Guidelines 79

Melissa Agnes

JANUARY 5, 2015

If you aren’t yet monitoring social media and the web as a whole, then you aren’t ready for anything, never mind to implement the following three must-do strategies. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Communications Conversations

FEBRUARY 6, 2019

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). 4: Analysis remains a key attribute missing in social media marketer’s tool chest.

Report 76

Report Analysis Video Instagram 76

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Rock the Status Quo

OCTOBER 27, 2015

Thanks to his upcoming book, Hug Your Haters , we’ll be focusing the conversation around social media conflict and what he calls “haters.”The Do we handle unhappy customers differently than other types of complainers? Does each social media platform require a different best practice for responding to haters?

Social Media 100

Social Media Groups Community Guidelines 100

Melissa Agnes

JANUARY 5, 2015

1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ? Review your customer service and issues management policies, and incorporate issue management protocols, procedures and guidelines within them.

Crisis 100

Crisis Exercises Customer Service Training 100

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Consequently there’s been no industry standard for evaluation of earned media outcomes.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JANUARY 7, 2020

Readers and solution providers can see my the guidelines for reviews along with other opportunities. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility.

Tools 83

Tools Comparison Media System 83

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40

Prohibition

JANUARY 7, 2022

Problems on social media. As new media is evolving fast and people are always connected, social networks offer an impressive opportunity for everyone to express their opinion, rate and review a brand but also give feedback to solve issues. Social media is a double-edged sword. Will social media be used?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

5W PR

JULY 15, 2020

. • Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Modern media kits are future-proof and adaptable.

How To 176

How To Media Guidelines Pitching 176

Mindful Marketing

JANUARY 29, 2023

Instead of offering gifts, you could consider other ways to build a strong relationship with the purchasing agent, such as providing excellent customer service, offering a competitive price, or highlighting your company's experience and expertise in the industry. Is it okay to present someone else’s work as one’s own?

Ethics 98

Ethics Guidelines Fashion Transportation 98

Beyond PR

MARCH 30, 2018

You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Let’s use one of the simple PR tasks referenced earlier — social media duties — as an example.

Publicity 85

Publicity Training Technology Data 85

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. In today’s social media-driven world, a good crisis management strategy is more important than ever.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

FEBRUARY 9, 2024

For instance, this social media statistics post from Oberlo can sometimes be tough to build links to actively. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. How to Pitch Listen to their podcast first and warm up the relationship by reaching out on social media if possible.

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

MARCH 9, 2016

Who on earth in public relations, marketing or social media would hire me?! Learnings from social. It wasn’t easy, because well over 100 photos had been posted, and I occasionally got a notification that a friend had reported my account as a violation of community guidelines. Talking with the big dogs.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

Who on earth in public relations, marketing or social media would hire me?! Learnings from social. It wasn’t easy, because well over 100 photos had been posted, and I occasionally got a notification that a friend had reported my account as a violation of community guidelines. Talking with the big dogs.

Instagram 32

Instagram Privacy Guidelines Social Media 32

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”.

Data 106

Data Meeting Measurement Guidelines 106