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Why You Should Hire a Crisis Communications Agency?

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Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

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Five Ways to Optimize Your Social Networks for Crisis Communication

Cision

For any post that you put on Facebook, Twitter, Instagram, etc., you can expect only a small fraction of your potential audience will ever receive your communication, much less act upon it. It may also be worthwhile to consider embedding key social posts into crisis-related content or even digital press releases.

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The Importance of Social Media in Crisis Management

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With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

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Monday Roundup: Attitude

Waxing UnLyrical

Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

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The State of Social Media in 2017

Stuart Bruce

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

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How to Prepare a PR Crisis Plan

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Your customers could make their displeasure known on your Facebook page and Twitter feed. Trying to control a crisis is almost impossible. But you can plan for it by creating a PR Crisis Plan. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

They host regular Facebook Live Q&A sessions on various medical topics. Influencer marketing is another trend that’s gaining traction in medical communities. One of the major gaps I’ve seen lately relates to human resources, of all things. Surprisingly, live video seems to be an emerging trend in healthcare.