ImPRessions - Crenshaw Communications

JANUARY 28, 2018

2017 also brought a reckoning of sorts for Facebook. Within weeks, however, Facebook would own up to the fact that it sold more than $100,000 in ads to Russian accounts, and that foreign actors used its feed to spread false and divisive stories about candidates and issues. The Losers. He called it a ”pretty crazy ” idea.

Airlines 180

Airlines Reputation Journalism Crisis 180

wiredPRworks

JULY 1, 2022

Consider including your company website, a link to your Facebook page and another to a landing page that collects database information. Events show up on search engines inside and outside of LinkedIn. Investing in an upgraded personal or business account improves functionality, reach, access and customer service.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Barokas

MARCH 22, 2018

VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. VICIS’ flagship helmet, the ZERO1, is the most technologically advanced helmet in history and was shaped by some of the world’s leading athletes, engineers and neurosurgeons.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Presspage

SEPTEMBER 19, 2017

So far these primitive AI tools require structured data to create insights; that is, data with a high degree of organization, a predefined set of rules, that is readily searchable through search engine algorithms or other search operations. Considering that Facebook started 14 years ago, this really isn’t far away.

Software 83

Software Technology Knowledge Base Creativity 83

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. Capability to superimpose text and drawing on photos (which Facebook is comically attempting to emulate ). Engineered Snapchat metrics explained. Do customer service on Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are? Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. See item #1 here for more. Cision unveils retargeting for earned media audiences.

Data 87

Data Enterprise Survey Instagram 87

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. The 2020 theme for the summit is “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.” “Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). I appreciate your comments by email, Facebook and Twitter. Facebook and Google account for almost 60% of the online advertising market. That’s thanks to you.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. If good customer service is good marketing , then engineering a synthetically designed (and terrible) user experience in an effort to profit ought to be illegal.

Airlines 60

Airlines Travel Customer Service Crisis 60

Beyond PR

SEPTEMBER 8, 2016

By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. SEO can make you a better writer, he said, thanks to search engines’ shift towards targeting topics and not just keyword phrases. Take their Kronkiwongi project as an example.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

JANUARY 7, 2020

Below is a look at the set-up screen: Once you run the searches, they show results immediately, just like a search engine would. You can monitor Twitter, Facebook, YouTube and Instagram. I perused several of these and noted some accolades for customer service and also some squabbles over sales agreements.

Tools 83

Tools Comparison Media System 83

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Partnering with customer service, they introduce “where did you hear about us?” ” into their customer calls to track how effectively media placement is impacting brand awareness.

Measurement 40

Measurement How To Analytics Customer Service 40

MaccaPR

OCTOBER 14, 2015

If you have 500+ connections, there’s a higher chance your post will be read by your network as opposed to only being searchable on a traditional search engine. 3) Search engine visibility. Speaking of traditional search engines, if you search ‘LinkedIn Pulse’ on Google News, you will find the channel receive s great visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

AUGUST 22, 2017

Customers might post a negative review. A company Facebook page might get hijacked by critics. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. It Risks Rejection. Blog visitors might leave a nasty comment.

Marketing 87

Marketing Resources Technology Internal 87

Prohibition

JANUARY 24, 2022

On Facebook or Twitter, reputations created over years may be crushed in minutes. At Prohibition PR, you will work with dedicated, multi-disciplinary staff: engineers, business analysts and researchers who are skilful in handling any kind of crisis communication formulate. Prohibition PR has a portfolio of previous works.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Unfortunately for them, as they took off, a flock of Canadian geese came flying into their windshield and took out one of their engines. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Rock the Status Quo

JANUARY 22, 2015

For example, if I see posts all over Facebook about the Leaning Tower of Pisa having fallen over due to a massive earthquake in Italy, then of course I might believe it. First, due to volume (it’s all over my Facebook stream), second due to credibility of links where the story originated. ( Is it shared by the NYT?

Agency 100

Agency Survey Customer Service Engineering 100

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. Facebook Engagement. CMD (@CMDCreates) April 18, 2016. Live Video.

Social Media 0

Social Media Marketing Media Customer Service 0

PR 20/20

OCTOBER 5, 2017

Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old. This branded blog focuses on industry trends and persona pain points, enabling it to become a trusted resource of industrial engineers and plant managers. million sale).

Marketing 45

Marketing Engineering Resources Consumer 45

Stuart Bruce

SEPTEMBER 14, 2015

Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. The report reveals that in-house investment in influencer (e.g.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

DECEMBER 12, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter and Pinterest. Share videos on YouTube, Facebook and Twitter.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter, or Pinterest. Share videos from YouTube to Facebook or Twitter.

Writing 79

Writing How To Infographics Pinterest 79

Stephen Waddington

MAY 9, 2020

You can publish beautiful branded content via Instagram and Facebook. But if your product or service doesn't meet a customer’s expectation and you don't give them the opportunity to have a proper conversation with you, they’re going to use those channels to call you out. You can build gorgeous apps and websites.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. We shouldn’t be surprised.

Publicity 79

Publicity Community Pinterest Reputation 79

Rock the Status Quo

MAY 28, 2015

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. If you are a search engine optimization professional, you know this.

Measurement 100

Measurement Analytics Google SEO 100

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 38) Ed Gandia.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. Interestingly, the best new public relations idea came from our part-time customer service representative. Collaborate With Your Customers. Just excuses and misdirection.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. As targeting continues to thin in Facebook Ads, it will become more common to strike third-party data partnerships with companies like Oracle, thus enabling for-extra-fee targeting in Facebook itself and other channels. 15) Ethics in PR revisited.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Two billion monthly Facebook users generate a huge amount of data. Action: Explore the native planning tools on platforms such as Google or Facebook as a means of characterising and understanding a public. #5 But it’s not alone.

Publicity 164

Publicity Ethics Data Community 164