Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. Talkwalker has introduced a new feature it’s calling Customer Data +. To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. See item #1 here for more.

Data 88

Data Enterprise Survey Instagram 88

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

AUGUST 22, 2017

Sales is unsure of handing over its customer database for email marketing campaigns. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Customers might post a negative review. A company Facebook page might get hijacked by critics. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). I appreciate your comments by email, Facebook and Twitter. Meanwhile the market for technology in marketing and PR is exploding. She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 7, 2020

Below is a look at the set-up screen: Once you run the searches, they show results immediately, just like a search engine would. You can monitor Twitter, Facebook, YouTube and Instagram. I perused several of these and noted some accolades for customer service and also some squabbles over sales agreements.

Tools 83

Tools Comparison Media System 83

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Partnering with customer service, they introduce “where did you hear about us?” ” into their customer calls to track how effectively media placement is impacting brand awareness.

Measurement 40

Measurement How To Analytics Customer Service 40

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. If you have 500+ connections, there’s a higher chance your post will be read by your network as opposed to only being searchable on a traditional search engine. 3) Search engine visibility. Length also matters.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

Stuart Bruce

SEPTEMBER 14, 2015

Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015. YouGov partnered with PRCA to survey 280 agency and in-house PR professionals across business services, finance and banking, technology and telecoms, charities and NGOs, Government and other sectors. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. PR missed out on search engine optimisation and is crying shy on paid media.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. I am by no means a technology expert, but I do cover the technology sector. I am by no means a technology expert, but I do cover the technology sector. Collaborate With Your Customers.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. As targeting continues to thin in Facebook Ads, it will become more common to strike third-party data partnerships with companies like Oracle, thus enabling for-extra-fee targeting in Facebook itself and other channels. 15) Ethics in PR revisited.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

NOVEMBER 19, 2017

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Two billion monthly Facebook users generate a huge amount of data. Action: Explore the native planning tools on platforms such as Google or Facebook as a means of characterising and understanding a public. #5 But it’s not alone.

Publicity 164

Publicity Ethics Data Community 164