Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Stephen Waddington

APRIL 14, 2020

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102

Print Newspapers Crisis Local 102

Bianchi Biz Blog

FEBRUARY 1, 2024

Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal.

Marketing 106

Marketing Newspapers Print Local 106

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media.

Media Relations 107

Media Relations Media SEO Newspapers 107

Melissa Agnes

JANUARY 18, 2017

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. Next steps for your crisis preparedness program. Who’s responsible for these communications?

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Reddit data.

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Reddit Software B2B Technology 176

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. We are also sharing stories in the media and on social media channels, highlighting the positive experiences of patients who are seeking care at our hospitals,” said Carlton.

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Communications Crisis System Healthcare 191

PRSay

MARCH 22, 2017

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. In other words: saving the Oscars is a spur-of-the-moment operation for PwC and the Academy, and the event badly needs a crisis playbook. But Stone said she kept her card.

Crisis 119

Crisis Sports Television Print 119

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”. Actual and perceived crisis 24/7. “A Crisis after crisis. Remote work.

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Communications Crisis Internal International 122

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

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Crisis Crisis Communications Insurance Insurance 60

Prohibition

AUGUST 29, 2023

Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

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Product Launch Crisis Management Agency Social Media 62

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. That's why it's the media I read early in the morning and follow all day.

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Crisis Management Crisis Advertising Advertising 83

Reputation Us

AUGUST 2, 2021

Casey Boggs is president of the national reputation management and crisis response firm ReputationUs. After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia. CASEY BOGGS. EILEEN KOREY.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

Casey Boggs is president of the national reputation management and crisis response firm ReputationUs. After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia. CASEY BOGGS. EILEEN KOREY.

Reputation 78

Reputation Publicity Enterprise Television 78

NewsWhip

AUGUST 17, 2023

Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Probably not.

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Product Launch Print Measurement Consumer 78

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

Reputation Antistress by Sergii Bidenko

MARCH 25, 2024

Why companies need reviews How do reviews that “stick” to your social media accounts, Google Business Cards, catalogues, and service apps affect the business? A print shop changed a paper supplier. In four months, it returned to its pre-crisis level of orders and profits.

Reputation 52

Reputation Print Google System 52

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Have a PR strategy can help with crisis Management. Sometimes a crisis simply can’t be avoided.

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Publicity Brand Branding SEO 62

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This is especially helpful in times of crisis or turmoil.

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Pitching Print Measurement Report 95

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Teasers , trailers, and sometimes complete ads are frequently unveiled in the weeks leading up to the big game, captivating audiences on television, online platforms, and across various social media channels. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 85

Sports Television Advertising Advertising 85

Shift Communications

DECEMBER 6, 2022

Earned media is incredibly powerful, with built-in validation from reporters/publications and broad (or targeted) reach. It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats. It also has a direct link to business development.

Communications 78

Communications Leadership B2C LinkedIn 78

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments.

Advertising 60

Advertising Advertising Social Media Twitter 60

B2B PR Sense

JANUARY 5, 2018

Or a correction be issued if it is in print. Many PR people have relationships with journalists that can smooth the way for media mentions. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Crisis management. Social media strategy. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. A good crisis for me will be coming out the other side with my mental and physical health intact, and without destroying any relationships. This week we’ve been thinking about the future of print media. It’s refreshing.

Media 83

Media Crisis YouTube Television 83

PRSay

OCTOBER 1, 2018

It seems like my life here is a perpetual crisis,” said Gediman, a longtime PRSA member. Do you also manage social media for the park? We have a social media team. When it comes to managing a crisis, what’s your advice for other communicators? They help reinforce our messages with the public.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Sneeze guards top the list.

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Crisis Government Energy Community 151

Reputation Specialist Michael Toebe

MARCH 7, 2022

It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. There is a better way, says one crisis management professional. He instructed those in crisis to “reach out,” to share their story with the media.

Reputation 52

Reputation Crisis Analysis Crisis Management 52

wiredPRworks

SEPTEMBER 11, 2021

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Twenty years later, we have social media channels that reach everyone immediately.

Communications 105

Communications Community Crisis Film 105

Prohibition

FEBRUARY 9, 2022

Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Social listening is a tool that allows you to track sentiments in real-time. A brand that engages its customers through social media is the best.

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Brand Branding Social Media Reddit 62

PR Insiders

APRIL 13, 2021

For one, they use different business models – some charge monthly retainer fees while others are pay-for-performance, meaning you pay only for actual media coverage. Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis.

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Radio How To Public Affairs Print 78

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Image: Dingzeyu Li via Unsplash. ” Then (!),

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive.

Social Media 120

Social Media Facebook Print Advertising 120

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Mark My Words

JUNE 22, 2022

The Guardian Kate Bush’s atop the charts, inflation is soaring, we face a cost-of-living crisis and a major impending rail strike. They call for solidarity in a battle against a neglectful and ideologically zealous government, and in the face of a historic cost-of-living crisis. And that matters.

Government 60

Government Publicity Comparison Crisis 60

Critical Mention

FEBRUARY 5, 2019

An increasingly common way to do this is participating in social listening through your organization’s social media channels–or a media monitoring service–to see what topics your audience finds most valuable. Last but certainly not least, crisis communications is another benefit of following trends.

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Trends Viral Analysis Crisis 61

Prohibition

JANUARY 20, 2021

It would be very difficult to find a business that doesn’t use social media in some shape or form. Simply having a social media account isn’t enough. The majority of businesses and brands these days use social media and PR in some respect – this includes your competitors! 8) It frees up your time.

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Company Software Crisis Management Agency 62