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Local TV producers speak out on election and holiday coverage

Agility PR Solutions

With a crazy election period and uber-unique holiday retail season ahead, among other crisis-level activity in society right now, a new survey from broadcast PR specialist firm D S Simon Media of local TV news producers examines how much time they are spending on political coverage, when they are covering the holidays and if they […].

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7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

What’s the cost of a brand crisis? But each would likely agree that it’s better to prevent the situation in the first place—to be essentially “crisis-proof.” ” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way.

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COVID consumer study reveals interest in brand discovery, small business

Agility PR Solutions

With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. Based on responses from 1,000 U.S.

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COVID sparks a new wave of innovation across consumer industries—what’s changing?

Agility PR Solutions

Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm Accenture.

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Brand conversations during COVID-19

Stephen Waddington

Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis. The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Image credit: The Bigger Picture.

Brand 157
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

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Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. How much flexibility do local teams have?

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