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The journey from lockdown

Stephen Waddington

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. The crisis has widened the socio-economic gap in society. Recovery: organisational responses Organisations have responded to the crisis in one of four ways. It’s worked. It’s a fine line to tread.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

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COVID-19 opportunities: Where is the money?

Stephen Waddington

As we emerge from the crisis here is where I have spotted opportunities for growth. That includes broadband, cloud services, DIY, gardening, groceries, and online retail. Disrupted categories Other sectors have been devastated by the crisis and need a complete rethink. Agencies exist to provide specialist skills or scale.

Crisis 78
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What’s Your Social Crisis Protocol?

prTini

I hope it will prove useful to others in the PR community. The attacks on Paris and in Orlando quickly became a social crisis. At Geben, we handle social for a wide variety of local and national brands—everything from local microbreweries to Fortune 100 retailers. Geben’s (New) Social Crisis Protocol.

Crisis 37
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11 Top Reasons to Write a Press Release for ESG

Newsfile

Examples: McDonald’s Canada Announces New Ambitions to Help Feed and Foster Canadian Communities FedEx Delivers Critical Aid, Commits More Than $1 Million Amid Earthquake Crisis Impacting Turkey and Syria UPS and The UPS Foundation Focus on Equity and Economic Empowerment in Atlanta and Around the Globe 7.

Writing 52
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Covid Comms: Seven brands who have made the most of a bad situation

Prohibition

Some brands have gone above and beyond to support the NHS, some have helped those in need and others have created vibrant online communities to help us feel that bit more positive. I also want to create a sense of community through our food, just like we do in all our restaurants.’ So far, £11,043,844.82

Brand 71
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Let Influencer Marketing Drive Your Consumers Down the Sales Funnel

Konnect Agency

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic.