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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106
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The journey from lockdown

Stephen Waddington

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. The crisis has widened the socio-economic gap in society. In each case their route out of the crisis will be different.

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COVID-19 opportunities: Where is the money?

Stephen Waddington

As we emerge from the crisis here is where I have spotted opportunities for growth. That includes broadband, cloud services, DIY, gardening, groceries, and online retail. Disrupted categories Other sectors have been devastated by the crisis and need a complete rethink. Agencies exist to provide specialist skills or scale.

Crisis 78
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What’s Your Social Crisis Protocol?

prTini

The attacks on Paris and in Orlando quickly became a social crisis. At Geben, we handle social for a wide variety of local and national brands—everything from local microbreweries to Fortune 100 retailers. Afterward, when we debriefed internally, we found ourselves asking, “What is the process for this?”.

Crisis 37
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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I really appreciated my time in radio and print journalism.

Radio 167
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PR Rock Stars: Best Buy’s Bianca Jones

Communications Conversations

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. At Best Buy we’ve had a number of Brand Lab summer interns, many of whom expressed that they had no idea that an industry like communications existed.

Sports 113
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What Is the Purpose of a Press Release? Plus, How to Pick the Best Press Release Distribution

PR Fuel

If there is a crisis regarding your company, you can also use a press release to control the message. You may not need to reach an international audience. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. Reporters always like to run “local kid does well” stories.

How To 98