Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Critical Mention

FEBRUARY 5, 2019

Last but certainly not least, crisis communications is another benefit of following trends. Not only can you prepare for a crisis by keeping on top of what your customers are saying on various platforms, but you can also mitigate the crisis by responding to negative press and your customers in real-time. . Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself! Try searching for your name on Google and see what comes up. Do you like what you see?

Reputation 118

Reputation Google Crisis Management Engineering 118

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? There are different levels of issues, ending with an issue that needs to be escalated to the crisis team. Case Studies Crisis and Issues Management' A hashtag brandjack campaign is a possible risk – and not just on Twitter.

Case Study 232

Case Study Crisis Twitter Viral 232

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. As much as we want to think it, the crisis certainly isn’t over and it’s not OK to think we are anywhere near safe or normal.

Creativity 116

Creativity Employee Newspapers Crisis 116

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Bodega’s botched branding.

Corporate 149

Corporate Viral Community Crisis 149

MaccaPR

JULY 16, 2014

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Read on, and disregard at your own peril.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

NewsWhip

MARCH 31, 2021

We’ve been trained now over the last 10 years to Google everything extensively. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. When a negative story breaks, is this something that’s really going viral?

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

MARCH 13, 2013

It’s one of the afternoon’s breakout sessions, and on social media in a crisis. Here’s how it’s billed: Social media in a crisis. Three globally-known experts examine the fundamentals of social media crisis management. Can you prepare for a possible viral social media disaster?

Conference 103

Conference Social Media Crisis Crisis Management 103

ReimaginePR

MAY 23, 2015

It’s also in crisis because more than 300 women have complained about sexual harassment while on the job. As the crisis lurches on, the women complainants find themselves out of jobs and traumatized while the male perpetrators are often shifted around or placed on paid administrative leave. In part, it’s generational.

Report 120

Report System Leadership Crisis 120

ReimaginePR

MAY 23, 2015

It’s also in crisis because more than 300 women have complained about sexual harassment while on the job. As the crisis lurches on, the women complainants find themselves out of jobs and traumatized while the male perpetrators are often shifted around or placed on paid administrative leave. In part, it’s generational.

Report 120

Report System Leadership Crisis 120

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. So, I read stories including those published by USA Today and The Daily Mail – both articles that ranked high in Google News. It is a story I didn’t want to know…but it was also one I found so unbelievable, that I couldn’t look away.

Advertising 62

Advertising Advertising Viral Video 62

The Stalwart Blog

APRIL 26, 2020

What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. When you get involved in these things, how far are people into the crisis by the time you show up? What do you do when you get negative press? His name is Dave Oates.

Crisis 78

Crisis Local Facebook Social Media 78

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

Mark My Words

JULY 31, 2015

Hundreds of one-star reviews flooded onto the Google page for Palmer’s dental practice. While we don’t know if he has recruited any other crisis managers you can be sure that the cost to his reputation will be greater than the $50,000 he paid for a shot at Cecil. Austin & Associates, who dropped their client after 1 day.

Crisis Management 60

Crisis Management Energy Sports Reputation 60

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Bad Pitch Blog

SEPTEMBER 8, 2008

I think: "Why is every story about Apple or Google or Microsoft?" Most of the stories in PaidContent, TechCrunch, News.com, Mashable and even hip oldsters like CSMonitor.com are so viral we can''t live without them. Gogo Inflight media in crisis New York Times old journalism PR tactics TechCrunch Thomas Friedman'

Journalism 41

Journalism Real Estate Print Newspapers 41

NewsWhip

NOVEMBER 11, 2021

Having an ambassador dashboard like this at the ready would allow you to quickly add your saved Aaron Rodgers search into a specific crisis dashboard following the Pat McAfee interview. This is perfect for finding the most viral content at any point in time. Here’s how that looks: Reporting on your crisis.

Reputation 78

Reputation Brand Branding Reddit 78

Melissa Agnes

MAY 15, 2014

Rather, we consider a range of factors relating to a company or individual’s Internet crisis including, but not limited to: Jurisdiction and the statute of limitations. And here’s why… In March, a New York business came under fire after a demand letter sent to an online reviewer went viral. The potential damage.

Reputation 173

Reputation Viral Small Business Tools 173

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Crisis Communications. 9. “Have fun with crisis communications planning. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Crisis Communications. 9. “Have fun with crisis communications planning. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

Social Media 40

Social Media Media Storytelling Local 40

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Social is an important job, and not one that should be left to an intern – especially in a time of crisis. Watch out for #fails.

Social Media 83

Social Media Media Viral Tools 83

MaccaPR

JANUARY 6, 2015

We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream. There you have it - your top 10 list of the most popular MaccaPR blog posts thanks to your engagement by way of views and social media engagement.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. Breaking Down Virality: An Analysis of 4 Posts That Went Viral ”. “ What We Learned From the Southwest Airlines Social Media Crisis ”. We’re talking really geeky, like “ How to Uncover Hidden Keyword-Level Data Using Google Sheets.”

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Contently - Strategy

JANUARY 23, 2019

On the contrary, if you route to an outlet like Vox and search the term “Brexit,” you’re greeted with this: Britain’s roiling Brexit crisis, explained (and updated regularly). In this view, you get nuanced pieces to a puzzle, but you never get the whole thing. Brexit: 9 questions you were too embarrassed to ask.

Media 99

Media Journalism Content Marketing Education 99

Beyond PR

AUGUST 4, 2016

Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Pinterest search is not Google.

Social Media 40

Social Media Pinterest Media Marketing 40

Flatiron Communications

NOVEMBER 28, 2018

Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. The story was aptly titled “Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis.”.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The communications lessons, on the other hand, will be covered in crisis management classes for many years. Mylan swiftly responded to the crisis with favorable pricing for those without adequate health insurance, and a plan to launch a generic version of EpiPen, but the backlash continues. Lochte loses luster.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202