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How is Google Baking AI into their Search Engine Results Page?

Buchanan PR

Wondering how Artificial Intelligence will influence the Google search engine results page? So we went to Google Labs to get a preview. Google Labs is a testing area for experimentation with early stage development prior to general release. What appears in Google Labs is usually an indication of future feature enhancements.

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Tips For Getting Your Tweets Indexed by Google in a Crisis

Melissa Agnes

As I’m sure you’ve heard, Google and Twitter have reached a deal that will allow Google to once again index tweets in real-time. This means that relevant and timely tweets may appear in your Google search results. But what does this mean for your crisis management? Why is this important?

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Critical Mention Releases Google Analytics Integration

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports.

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How to Survive this Crisis

The Proactive Report

And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. This is the time to show what you’re doing in this time of crisis.

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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy. Tweet this!)

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

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Creative Uses for Google Analytics in Public Relations

Shift Communications

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is a service that Google provides in which the platform monitors and reports website traffic and user behavior.

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