NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

Crisis 78

Crisis Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. Of course, the changes we see aren’t usually sudden.

Trends 385

Trends Employee Viral Advertising 385

Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. So let’s call it like it is!

Social Media 252

Social Media Crisis Media Viral 252

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. A day later on May 4, Carnival’s first news release clearly detailed the event and compensation. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Onclusive

JULY 27, 2021

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis. A milestone event. PR and marketing are perceived very differently, especially in a corporate environment.

Marketing 310

Marketing Product Launch Corporate Viral 310

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

Crisis 133

Crisis Brand Branding Crisis Management 133

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. United Airlines. Wells Fargo. Cyber thefts.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

Melissa Agnes

JUNE 5, 2018

Controversies are amongst the most difficult types of negative events to manage effectively. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. The crisis ready formula for effective management. Crisis Ready. Click here to learn more. **. By Melissa Agnes.

How To 150

How To Crisis Crisis Management Viral 150

5W PR

JANUARY 29, 2024

In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Forget the Silicon Valley playbook of viral trends and flashy apps. Crisis PR Unexpected events are unavoidable, especially in defense tech, where even small mistakes can have serious consequences.

Industry 78

Industry Publicity Ethics Privacy 78

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. So often, these events come as a complete surprise. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

NewsWhip

NOVEMBER 22, 2023

Interest Quadrant The Interest Quadrant is an innovative precision mapping tool, utilizing AI to instantly identify the people and brands driving conversations around any topic, event, or narrative. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time. Read more about it here.

Viral 78

Viral Analysis Comparison Trends 78

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What are the Basics of Crisis Communication Planning? Effective crisis communication ensures transparency, empathy, and timely responses.

Viral 52

Viral Crisis Communications SEO Reputation 52

Melissa Agnes

APRIL 11, 2017

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. Looking To Hire A Crisis Management Keynote Speaker?

Airlines 160

Airlines Crisis Management Viral Crisis 160

NewsWhip

SEPTEMBER 14, 2023

It’s worth stepping back and looking at just how much of a cultural event the movie has been. We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive.

Brand 78

Brand Branding Viral Apparel 78

Melissa Agnes

JUNE 26, 2017

Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral. Part of implementing a crisis-ready culture requires you to train and empower your teams to assess, identify and mitigate risk in every aspect of your business. Looking To Hire A Crisis Management Keynote Speaker?

Crisis Management 113

Crisis Management Communications Marketing Viral 113

Beyond PR

SEPTEMBER 7, 2016

Events as huge as the Olympics come with a special set of challenges. How can you take advantage of the numerous opportunities these events present for furthering your brand, while avoiding a large-scale crisis? So what does it take to get your brand ready for an event like the Olympics? Prepare in advance. Be flexible.

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. I've had male guests say what she said.

Crisis 62

Crisis Viral Government Crisis Communications 62

ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. It’s not always about crisis management.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Melissa Agnes

FEBRUARY 1, 2018

So, in the event that this question has not yet been brought to the discussion agenda with your team… Imagine waking up to… realize that a popular TV show used your product for the plot line of a beautifully crafted story, whereby one of their most beloved characters dies. Crisis Ready Rule: Emotion always overpowers reason.

Crisis 177

Crisis Crisis Management Viral Twitter 177

Melissa Agnes

JUNE 3, 2014

Identifying the trigger points that indicate that an issue needs to be escalated to the crisis team. An issue is an issue and a crisis is a crisis. Today’s reality is that no matter where an issue – but especially a crisis – originates, it will develop an online presence. It doesn’t.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

MAY 12, 2017

68% of smartphone owners use their phones occasionally to follow breaking news events. This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet.

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Guest Post by Karen Freberg.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. With strong influencer relationships, your brand can call on its allies to come to its defense in times of crisis or to mobilize its audience when an opportunity arises. It’s every brand’s dream to go viral, but it doesn’t often happen. Grow awareness.

Brand 120

Brand Branding Viral Trends 120

NewsWhip

JULY 15, 2021

We live in a time of seemingly constant crisis, and Powell spoke to how NewsWhip is helping with PepsiCo’s corporate social responsibility. When it comes to advertising, PepsiCo works on some huge campaigns, but the company’s major event each year is the Super Bowl, which they have also employed NewsWhip technology to help with.

Creativity 78

Creativity Data Trends Analytics 78

5W PR

APRIL 5, 2020

‘Viral’ would be another word that can be used in place of newsworthy. The role of the media outlets is to talk about current events and stories that are going to inform, interest or affect an audience. The “spin” is an industry term for how a series of events is interpreted. The rest is up to the story itself.

Crisis 78

Crisis Viral Pitching Report 78

Stephen Waddington

FEBRUARY 10, 2019

Slow journalism: a new model for news I really like the Tortoise Media model of creating physical events called ThinkIns to engage readers in the development of stories. The event was promoted on Instagram by celebs that failed to disclose that they were being paid. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

The Stalwart Blog

DECEMBER 20, 2017

This year certainly possessed its share of PR events, and 2018 will not disappoint either. Organizations without a crisis plan in place will find it difficult to overcome such a matter when it happens. These events should be centered on performing “random acts of kindness” that don’t appear overly scripted.

Company 114

Company Viral Travel Corporate 114

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. This is an upsetting event to all of us here at United.

Airlines 159

Airlines Hotels Reputation Crisis 159

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Think of it this way: We come upon a triggering event. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion.

Communications 198

Communications Viral Fashion Public Affairs 198

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) Nielsen reported that 5.8

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Ishmael's Corner

OCTOBER 5, 2014

Prediction 1: The Pope’s Selfie Goes Viral. I figured the big event would happen at Easter Mass. I expected the covers to come off of “Operation Knock Knock,” an NSA initiative to embed microscopic audio sensors into latex paint resulting in a PR crisis. It turned out to be with two newlyweds during his standard weekly mass.

Industry 138

Industry Communications Viral Crisis 138

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Here’s a video I did on this: It doesn’t get any easier than this. I’d love to connect.:

Pitching 130

Pitching Video YouTube Viral 130

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48