Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

FEBRUARY 10, 2019

It's published a guide to community management on the platform. Slow journalism: a new model for news I really like the Tortoise Media model of creating physical events called ThinkIns to engage readers in the development of stories. The event was promoted on Instagram by celebs that failed to disclose that they were being paid.

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Viral Journalism Analytics Case Study 68

NewsWhip

JULY 15, 2021

We live in a time of seemingly constant crisis, and Powell spoke to how NewsWhip is helping with PepsiCo’s corporate social responsibility. When it comes to advertising, PepsiCo works on some huge campaigns, but the company’s major event each year is the Super Bowl, which they have also employed NewsWhip technology to help with.

Creativity 78

Creativity Data Trends Analytics 78

Cision

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. 68% of smartphone owners use their phones occasionally to follow breaking news events. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check.

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Google Digital PR Mobile SEO 259

The Stalwart Blog

DECEMBER 20, 2017

This year certainly possessed its share of PR events, and 2018 will not disappoint either. Next year, these type of scandals will find their way into the business community. Organizations without a crisis plan in place will find it difficult to overcome such a matter when it happens. CEOs Will Need To Demonstrate A Human Side.

Company 114

Company Viral Travel Corporate 114

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Ishmael's Corner

OCTOBER 5, 2014

Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. Prediction 1: The Pope’s Selfie Goes Viral. I figured the big event would happen at Easter Mass. Prediction 8: VentureBeat Creates Community Platform Called “Burnt Toast”. Didn’t happen. I just didn’t predict them.

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Industry Communications Viral Crisis 138

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Think of it this way: We come upon a triggering event. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Take L’Oréal, for example.

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Communications Viral Fashion Public Affairs 197

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) Nielsen reported that 5.8

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

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Social Media Conference Media Corporate 117

Waxing UnLyrical

MARCH 13, 2013

Like many of my peers, speaking at industry events and conferences is a growing part of my business. It’s one of the afternoon’s breakout sessions, and on social media in a crisis. Here’s how it’s billed: Social media in a crisis. Can you prepare for a possible viral social media disaster?

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Conference Social Media Crisis Crisis Management 103

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Beyond PR

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. 68% of smartphone owners use their phones occasionally to follow breaking news events. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check.

Google 64

Google Digital PR Mobile SEO 64

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. What do you do when you get negative press? His name is Dave Oates. Dave Oates: Sure.

Crisis 78

Crisis Local Facebook Social Media 78

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. But after attending a Career Day event and meeting a lawyer who only talked about preparing wills, deeds, mortgages, and the like…I changed my mind. CPRS events are excellent for networking. a critical thinker– and a quick thinker (particularly during a crisis).

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. But after attending a Career Day event and meeting a lawyer who only talked about preparing wills, deeds, mortgages, and the like…I changed my mind. CPRS events are excellent for networking. a critical thinker– and a quick thinker (particularly during a crisis).

Film 40

Film Crisis Communications Ethics Crisis 40

MaccaPR

NOVEMBER 30, 2017

Event marketers can create those emotionally resonant moments and, here’s the thing – not everyone has to experience it on the street! People hundreds of miles away will see an event on Facebook, on Twitter.”. The ultimate home run is when your ad becomes part of the fabric of your community. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. Where’s your crisis PR readiness? Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents.

Crisis 199

Crisis Twitter Course Viral 199

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews. First came a White House meeting, followed by a CNN town hall and a 17-minute school walkout in March.

Fashion 255

Fashion Reputation Social Media Brand 255

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

MARCH 2, 2017

Social Media Examiner Blog – A lively marketing education site with 575,000 email subscribers, a weekly live video show and podcast, and a Social Media Marketing World event attended by 3,000 marketers. Social Media Today – This online community portal published by a Washington, D.C.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers. Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Source: PLoS ONE 3 Törnberg, P. PLoS ONE, 13.

Media 52

Media eBook Viral Construction 52

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Be conscious of trending topics in your industry or current events that may impact your tweeting. Start with listening.

Social Media 40

Social Media Pinterest Media Marketing 40

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Chris Lynch: We’re often asked how the PR community is doing? Chris Lynch: On the brand side, how are you looking at the different mix?

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Report Media Advertising Advertising 225