Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Critical Mention

JUNE 29, 2018

Just a couple of months ago, a PR crisis came out of nowhere. Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause. Takeaway: Not preparing a statement and robust PR strategy before responding to a crisis can lead to serious consequences. SCHEDULE A DEMO. To eat or not to eat?

Crisis 68

Crisis Customer Service Video Financial 68

ImPRessions - Crenshaw Communications

JULY 14, 2016

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I We like “drop-in” demo days for new products where media and bloggers can come by at a time of their choosing to cover a product launch.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

NewsWhip

AUGUST 2, 2022

One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. . Reputational crisis. Public safety crisis. The first crisis was over a software communication error that caused over 12,000 U.S. Financial crisis.

Crisis 158

Crisis Financial Reputation Sports 158

Critical Mention

SEPTEMBER 13, 2018

The research will become automated, and it’ll enable PR pros to see exactly who their target audience is, when’s a peak time to target their customers and be able to identify a potential crisis and stop it in its tracks. SCHEDULE A DEMO. One emerging trend that we’re already beginning to see is chatbots.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

SEPTEMBER 19, 2018

The research will become automated, and it’ll enable PR pros to see exactly who their target audience is, when’s a peak time to target their customers and be able to identify a potential crisis and stop it in its tracks. They’re prepared for a crisis to go viral. SCHEDULE A DEMO.

How To 61

How To Media Crisis Crisis Management 61

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role. SCHEDULE A DEMO.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. Social listening is also vital in crisis management situations. SCHEDULE A DEMO. What do PR pros expect from getting media? They want news from all media types as quickly as possible. The problem?

Media 60

Media Software Crisis Analytics 60

Critical Mention

JULY 15, 2018

Be proactive, not reactive in a crisis. Frequently there are signs long before a PR crisis. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Banking 77

Banking Crisis Financial Industry 77

PR in High Definition

JANUARY 17, 2017

Tech companies – as well as their marketing and PR teams – spent months planning for this event, perfecting speeches, product demos and more. Unfortunately for Faraday Future, company executives were left red-faced when the demo failed on stage. These crisis communications statements need to also appease your investors, if relevant.

Crisis 48

Crisis Crisis Communications Internal International 48

Critical Mention

SEPTEMBER 9, 2018

The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. SCHEDULE A DEMO. At the conference, you have the opportunity to maximize your time by planning your professional development journey.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

AUGUST 2, 2018

With these tools, among many others, PR pros can rest assured that they can dedicate their time to building their company’s reputation or combating a crisis communication issue , rather than wasting their efforts on redundant tasks. SCHEDULE A DEMO. It cuts out time and saves resources that can now be allocated elsewhere.

Technology 60

Technology Crisis Communications Pitching Software 60

Critical Mention

AUGUST 21, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding. The post How Do I Handle Negative Online Reviews?

Customer Service 61

Customer Service Writing Financial Local 61

Critical Mention

JULY 11, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Strategy 61

Strategy Pitching Financial Examples 61

Critical Mention

JUNE 14, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Pitching 70

Pitching Media Employee Privacy 70

NewsWhip

MAY 26, 2020

AQ: Clyde Group is run conservatively from a financial standpoint, so we’re very selective about the services and vendors that we invest in. Clyde Group does a fair amount of crisis work. Success metrics can be a sensitive topic in times of crisis. Sign up for a demo here. . And how does data shape these?

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Burrelles Fresh Ideas

APRIL 2, 2024

Wrap up This isn’t to say we aren’t acutely aware that the news industry continues to grapple with evolving media ecosystems, trust issues and financial troubles. AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older.

Media 104

Media Radio Print Newspapers 104

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. SCHEDULE A DEMO. The post Interview with PRSA’s National Chairman, Anthony W.

Interviews 79

Interviews Ethics Conference Leadership 79

Contently - Strategy

FEBRUARY 1, 2019

What’s very clear is that today’s kids and teenagers—the target demo of the future—have a unique relationship to content. As these kids grow older, they’ll be less hesitant than previous generations to enjoy branded content, and your brand can lead the movement to sell to this demo ethically.

YouTube 111

YouTube Instagram Ethics Film 111

Buzzstream

DECEMBER 13, 2023

Business Wire is a resource for digital PR teams in the financial space. With features like sentiment analysis and crisis management tools, Talkwalker equips PR professionals with actionable data for effective reputation management and campaign optimization. Demo Everything Most tools provide free trials or demos.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Business Wire is a resource for digital PR teams in the financial space. With features like sentiment analysis and crisis management tools, Talkwalker equips PR professionals with actionable data for effective reputation management and campaign optimization. Demo Everything Most tools provide free trials or demos.

Digital PR 62

Digital PR Tools Google Pitching 62