Onclusive

JUNE 15, 2022

Maintaining a positive company image We live in a world where anyone can post a negative review, and a story with negative sentiment can spread through social media like wildfire. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

We live in a world where anyone can post a negative review, and a story with negative sentiment can spread through social media like wildfire. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show.

Conference 256

Conference Content Marketing Marketing Internal 256

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Ultimately, marketing pros understand that Super Bowl TV commercials excel when they spotlight mass-market products using elements such as humor, animals, babies, nostalgia and celebrity endorsements, along with advocating for social causes that strike a chord with consumers. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

Prohibition

AUGUST 1, 2023

In this article, we will explore the importance of food PR for vegan and vegetarian brands, the key strategies for successful campaigns, and the role of social media and influencer partnerships. Leveraging Social Media for Food PR In today’s digital age, social media has become an indispensable tool for food PR.

Brand 62

Brand Branding Ethics Storytelling 62

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. A: I hate to say it, but “it depends.”

Crisis 120

Crisis Crisis Communications Local Social Media 120

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” I like to put my reporter hat back on for a client crisis.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PR News

JUNE 13, 2016

The post 21 Social Media Insights, Ideas and Aha Moments for Communicators appeared first on PR News Blog. Conference speakers have many ways to make a point: they can speak louder, throw up their hands, add an inflection point to a sentence and then raise their eyebrows, to name a few. Doing a headstand on stage?

Social Media 90

Social Media Communications Media Conference 90

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. Differences between risk & crisis | Jump to text. Real-time risk management | Jump to text. Benefits of a framework for managing risk & examples | Jump to text. Deploying crisis management teams | Jump to text. Talking Points. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Presspage

APRIL 25, 2017

Disruptive technologies, new trends and tools have redefined the business, while the number of online (social) media channels continue to increase. Engage your audience Online environments and social media -- in contrast to traditional wire distribution-- offer many opportunities to reach a better and potentially larger audience.

Trends 79

Trends Crisis Reputation Employee 79

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. On concerns keeping him up at night: [T]he crisis at the time was so much of an unknown. I managed to get some content for social media and our reports.

Crisis 87

Crisis Employee Trade Shows Local 87

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Cision

MAY 4, 2016

You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management. It will include reputation management, crisis management, brand enhancement and media relations. It’s all storytelling. What constitutes a successful media strategy?

Newspapers 120

Newspapers Journalism Pitching Report 120

NewsWhip

OCTOBER 18, 2019

Communications professionals have put NewsWhip’s unique media intelligence technology that quantifies and predicts engagement with all the world’s news to work in guiding extremely effective crisis response. Here, we outline how we’ve been monitoring the recent Houston Rockets crisis as it unfolds. The Backstory.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. You can be on a national TV morning show but without leveraging that media opportunity through social media and brand building strategy the impact will be small. How have you adjusted to the rise of social media in PR in recent years? Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Solo PR Pro

JANUARY 7, 2019

Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. You can develop your own monitoring system using your current social media dashboards or consider one of these recommended by Business2Community. PR Metrics.

Trends 45

Trends Google Crisis Management Data 45

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Seamless transitions between sections ensure a compelling storytelling experience. Detail the initial situation, the client's goals, and their aspirations. Here's why.

Case Study 130

Case Study Study Writing How To 130

Ethical Voices

JUNE 13, 2022

There was this one client where they came to us because they were doing crisis management. Just from a crisis perspective, you knew that the house of cards would fall. When we’re looking at paid versus earned, 20 years ago, PR was very much around earned media. I pay you to do what I’m telling you to do.”

Ethics 52

Ethics Real Estate Agency Company 52

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

DECEMBER 19, 2014

The reason is that we have been able to incorporate a lot of contemporary thinking around ways of learning as well as the emerging field of digital communications and social media. The input of students also helps us to develop the course, and their engagement and reflections benefit my own understanding and practice.

Social Media 90

Social Media Trends Communications Crisis Management 90

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. ” Paul: That’s interesting. ” Paul: That’s interesting.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Do you know a professional that demands more versatile writing chops?

Case Study 231

Case Study Writing Pitching SEO 231

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Preparing for crisis. Andy Gilman ended the day with his crisis communication boot camp.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

PR News

NOVEMBER 7, 2016

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued.

Google 117

Google Course Blogging Industry 117

Stephen Waddington

JULY 28, 2019

Practitioners join the profession via apprenticeships, degrees, professional qualifications, social media and marketing. It’s an issue that has been attracting heat among public relations communities on social media over the past week. Some people, like me, make the switch from journalism to public relations.

Journalism 74

Journalism Publicity Crisis Management Training 74

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Maxim Behar

MARCH 6, 2022

Today, my friends, journalists comprise the 4 billion people in the world using social media. All of these participants in social media are journalists. Earlier, we the public relations experts who were breached our clients and media. And social media brought this merger, not anything else.

B2B 52

B2B Communications Media Newspapers 52

Landis PR

JANUARY 3, 2022

If companies do not incorporate these new values, they will have to prepare to face a crisis. Uwe Schmidt, Managing Partner, Industrie-Contact , Hamburg, Germany. “PR However, the circumstances have changed PR plans and media strategies at least for the near future. And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

Melissa Agnes

MARCH 3, 2015

Within the second part of this three-part series, I’m going to discuss what it means to be proactive and why it’s so important for successful crisis management. I’ll also provide you with key tactics that you can begin to implement into your crisis preparedness and crisis communications strategy right away.

Social Media 133

Social Media Crisis How To Crisis Management 133

NewsWhip

JUNE 23, 2021

I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. And now we will talk about social media. The news is the headline that feeds into social media platforms and gets shared rapidly. 18: The future of storytelling in healthcare communications.

Data 78

Data Media Analytics Energy 78

PR Conversations

AUGUST 17, 2014

Others now describe themselves as storytellers, content curators or narrators. This is the old crisis management approach that seeks distance from a problem – they no longer work here, we don’t do that now, etc etc. Are they familiar with conceptual frameworks that help improve communications?

Education 87

Education Training Policies Crisis Management 87