Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Bianchi Biz Blog

APRIL 29, 2024

Digital and Social Media Proliferation: With one of the world’s highest rates of Internet and smartphone penetration, digital and social media play a crucial role in Hong Kong’s communication strategies. This digital landscape offers fertile ground for digital marketing, online PR campaigns, and social media engagement.

Marketing 76

Marketing Local Crisis Management Internal 76

Critical Mention

OCTOBER 2, 2019

Avoid falling victim to preventable PR disasters by monitoring your broadcast, online news and social media mentions. Media monitoring is a must for organizations to have a bird’s-eye view of their media relations and reputation. Until next time! Critical Mention.

Sports 80

Sports Hotels Reputation Construction 80

Critical Mention

OCTOBER 15, 2020

This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. As we enter the final quarter of 2020, now is the best time to make sure that your organization is as prepared as possible for the months ahead.

Tourism 186

Tourism Radio Travel Social Media 186

PRSay

OCTOBER 1, 2018

We have a social media team. As chief of the public affairs office, I write the news releases and the messages, and then the social media folks post them on Facebook, Twitter, Instagram, etc. They help reinforce our messages with the public. How did you meet press demands during the fire?

Public Affairs 97

Public Affairs Hotels Publicity Interviews 97

Critical Mention

NOVEMBER 20, 2020

On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. for every dollar invested.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Books, webinars and podcasts have risen in popularity now that more people are spending time indoors.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

FEBRUARY 18, 2021

Share Tweet Share. The New York Times Presents, a docu-series on Hulu , has released episodes containing riveting stories about the lives of people such as the awe-inspiring doctors and nurses who’ve dedicated their time alleviating the pandemic’s damage to U.S.

Media 113

Media Comparison Radio Sports 113

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions.

Technology 78

Technology Financial Corporate Reputation 78

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. COVID-19 has altered the way we all communicate with one another for the time being. .

Media 113

Media Radio Television Sports 113

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database.

Media 104

Media Radio Local Tools 104

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. .

Media 104

Media Pitching Trends Resources 104

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database.

Media 108

Media Radio Television Engineering 108

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Can you tell us a little about your background and how you got to where you are now?

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

NOVEMBER 22, 2019

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

NOVEMBER 13, 2019

Oftentimes, offices are less occupied when the holidays are around the corner. Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. “I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR News

MARCH 13, 2017

Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued.

Customer Service 84

Customer Service Brand Branding Retail 84

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Feature highlight: You can import your photos from Instagram, Flickr, and Google Drive, among others.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Feature highlight: You can import your photos from Instagram, Flickr, and Google Drive, among others.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

JANUARY 3, 2022

It heightens relevance for audiences and creates avenues for customer engagement beyond content platforms and media relations to include videos and virtual events that can also include third-party influencers and authoritative voices bolster the B2B brand’s profile. Websites as interactive customer engagement tools.

Trends 52

Trends Trade Shows Agency Communications 52

Bianchi Biz Blog

MARCH 7, 2024

The concentration of media sources means widespread influence, as most citizens turn to these outlets. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential. million users Instagram : 4.19 million users Instagram : 4.19

Print 104

Print Marketing Real Estate Automotive 104