ISEBOX

JANUARY 5, 2016

It’s how they communicate (think Snapchat or Instagram). The post Pharmaceutical Media Relations appeared first on. The best way to build their trust is through transparency and providing clean data sources. Millennials are visual content junkies.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Business Wire

JULY 13, 2023

Most PR teams understand that there is a need to create clickable pieces throughout both classic media and modern media , like Instagram and TikTok. Multimedia has become just as important as the text of a release when it comes to conveying a clear and catchy message to the public.

Blogging 261

Blogging How To Instagram Video 261

5W PR

MAY 18, 2018

Brands and influencers all over the world are working together to change customer perception and drive sales, whether it’s on Facebook, Twitter, or even Instagram. Essentially, Instagram marketing is like using the popularity of a pre-established profile to springboard a company’s online efforts.

Instagram 60

Instagram Marketing Advertising Advertising 60

Communications Conversations

AUGUST 11, 2017

In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. Translation: Media relations will not be the cornerstone of comms and PR departments like it once was–in some organizations, this is already changing.

Media Relations 87

Media Relations Media Local Leadership 87

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Instagram Reels . There’s no denying TikTok’s influence on the launch of Instagram Reels. Instagram Reels can be used to promote brand awareness and even recruitment. Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam.

B2B 405

B2B Social Media Media Instagram 405

Business Wire

MARCH 31, 2021

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey 267

Survey Social Media Reddit Media 267

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

LinkedIn Stories is similar to Instagram or Facebook stories, allowing users to post an update that will stay live for 24 hours. The story feature makes sense for Instagram and Facebook where you can share real-time updates, but why did LinkedIn feel they needed this feature? . Share professional tips.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. Users can now: Monitor public Instagram Accounts. Save Instagram mentions directly from the Social section of the Search tab.

Radio 116

Radio Instagram Analytics Mobile 116

Agility PR Solutions

FEBRUARY 9, 2022

Maybe you listened to a podcast on the way to work, scrolled through Instagram while you waited for the elevator, or watched a couple YouTube videos during your lunch break. If you’re like most Americans, a heavy dose of the media you consume is more than just […]. Think about the content you’ve consumed online today.

YouTube 179

YouTube Instagram Consumer Video 179

prTini

SEPTEMBER 5, 2014

Instagram’s #Hyperlapse Racks Up 119k Posts in First Week. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Instagram: How the Must-Have App Became the World’s Camera Filter. 25 Ways to Tighten Your Writing. The Dangers of Cause Marketing. Want to Go Viral? S ign up today !

Media Relations 49

Media Relations Case Study Viral Instagram 49

Flack's Revenge

OCTOBER 15, 2020

For example, Facebook has a ton of bad press, but the majority of people still have a Facebook account and will continue to use the company’s other platforms like Instagram and WhatsApp. Tesla’s elimination of a PR department is not an indication of a larger industry trend.

Leadership 282

Leadership Social Media Trends Facebook 282

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Pay attention to top users and keep them engaged on these social media platforms. As media relations professionals, the least we can do is ease their burden. Beyond words: adding multimedia to story pitches.

Trends 114

Trends Pitching Twitter Nonprofit 114

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 26% of reporters said they’d like to spend more time on Instagram.

Social Media 108

Social Media Report Survey Media 108

PRSay

JANUARY 1, 2020

Augmented reality tech (think Snapchat and Instagram filters) is likely to take hold in 2020, and you’ll want your team to be on board. In 2019, Instagram opened its augmented reality development platform to the public, making it easier for brands to take advantage of this new technology. Avoid relying on Instagram likes.

Publicity 146

Publicity Storytelling Instagram Pitching 146

Shift Communications

DECEMBER 12, 2022

The first prong was focused on media relations, our bread and butter, which entailed aggressive outreach around a robust editorial calendar comprised of timely pitch topics from anything like “Fall Foods to Supercharge Your Gut Health” to “Immunity Boosting Foods That Are Also Great for Your Skin.” So, we created a 4-pronged campaign.

Marketing 78

Marketing Mobile System Instagram 78

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The announcement also noted the company is adding analytics for Instagram messaging.

Instagram 134

Instagram Technology Resources Employee 134

Sword and the Script

FEBRUARY 20, 2024

Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Twitter landed in a distant fifth place at 36%, even though 90% of journalists say they are still on it and that it can be a highly effective platform for media relations ; People with the most influence.

Report 105

Report Publicity Marketing Pitching 105

Critical Mention

MARCH 16, 2020

million followers and counting on Instagram. View this post on Instagram. million followers on Instagram make him a great influencer for brands, especially those in the food industry. View this post on Instagram. million Instagram followers and 6.6 View this post on Instagram. followers on Twitter and 4.3

Brand 87

Brand Branding Instagram YouTube 87

Inbound PR

JANUARY 14, 2020

In my early days, I used to do a lot of traditional media relations as in pitching journalists and national media. Instagram wasn't big at that time. I wouldn't say that the influencers changed the game on how to do proper media relations.

YouTube 62

YouTube Instagram Pitching Media Relations 62

Flack's Revenge

DECEMBER 20, 2018

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Earlier in my media relations career, I thought clever subject lines were key.

Media 97

Media Sports Agriculture Pitching 97

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

APRIL 17, 2019

The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. Interactive Instagram stories. Closed groups. Stories are omnipresent.

Social Media 156

Social Media Trends Media Instagram 156

PR in High Definition

MARCH 28, 2023

When brands engage with a comms agency for their social media strategy , they expect the agency to have great connections with relevant influencers in their sector. Looking at this from a traditional media relations perspective, we can see why. Relationships are crucial, but they’re only one piece of the overall pie.

How To 62

How To Local B2C Social Media 62

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. It’s going to be the full City Hall designed-for-Instagram experience that you’d expect from Sarah Hall and I. Tailored pitches have always been the key to success in media relations.

Privacy 60

Privacy SEO Pitching Instagram 60

Cision

SEPTEMBER 1, 2016

What is the biggest media relations mistake brands make? What are some of the ways brands can improve their relationships with the media? How has social media transformed media relations? My favorite social media platform is…Instagram. Generic pitching. Do your research.

Pitching 159

Pitching Privacy Resources Travel 159

Communications Conversations

SEPTEMBER 4, 2014

and many brands’ rush to use Instagram’s new Hyperlapse tool this last week. “‘BarbieStyle’ Joins Instagram; Let the Product Placements Begin” [link]. “Why public relations and media relations don’t mean the same thing anymore” [link].

Marketing 95

Marketing Tourism Instagram Video 95

PRSay

MAY 14, 2018

I say that because often you might also see something in her Twitter bio or an Instagram post that you could use to make more of a personal connection. That’s the ultimate goal of great media relations — just not so soon. Get more media pitching knowledge from Michael Smart here. So save that thought.

Pitching 93

Pitching Media Relations Journalism Instagram 93

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up.

Crisis 151

Crisis Government Energy Community 151

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. Barbara Rozgonyi on Instagram.

Social Media 52

Social Media Corporate Communications Media 52

Prohibition

MARCH 2, 2023

For March, get to know all about our media relations expert and jigsaw puzzle loving Account Director – Isobel. Media knowledge is crucial and you’d be surprised how many people struggle when asked about their favourite publications in an interview! What’s your favourite social media platform and why?

Meeting 62

Meeting Travel Instagram Interviews 62

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Check the Sleep Number Careers Facebook, LinkedIn and Instagram pages again for comments. 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? How do you think media relations has evolved in recent years? I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations.

Social Media 158

Social Media Media Training Media Training 158

Cision

JUNE 21, 2016

What’s your secret to media relations success? Also, it’s not enough anymore to just focus on media relations; communication pros today need to be competent in social media strategies and various marketing tactics as well. My favorite social media platform is…Instagram. Rapid Fire Round.

Social Media 227

Social Media Newspapers Reputation Community 227