Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. But two wrongs don’t make a right.

Ethics 60

Ethics Journalism Banking Media 60

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Organizations are only as strong as how they respond in moments of crisis.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150

Burrelles Fresh Ideas

JANUARY 2, 2024

Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. A social media campaign I spearheaded for a startup significantly amplified its online presence, indirectly boosting its search engine performance. Sustainable SEO: A long-term approach.

SEO 84

SEO Mobile Engineering Ethics 84

Ethical Voices

FEBRUARY 12, 2024

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. I have focused my career on social justice with nonprofit organizations. Are there other ethical personal examples you wanted to share? We were able to support them in doing that.

Ethics 79

Ethics Nonprofit Community Examples 79

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. What’s that saying?

Ethics 80

Ethics Data Crisis Apparel 80

Offleash

JULY 19, 2023

I was working in PR before mobile phones, through the dot-com boom and bust, Y2K, the Internet and Google Search, social media, and certainly before the rise of the machines. I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Melissa Agnes

OCTOBER 31, 2014

For that reason, I decided to go with my traditional Friday #crisisroundup, where I link to articles that will hopefully help you make crisis management less scary, but providing you with effective tools and strategies for planning and preparation. Social Media in a Health Crisis (Free Webinar). Must attend!

Crisis Management 186

Crisis Management Healthcare Crisis Conference 186

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. 2020 JOTW Communications Survey.

Survey 130

Survey Communications Measurement Internal 130

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). This is usually the time where I do most of my research and getting ready for my teaching semester in the spring with my two social media classes.

Marketing 51

Marketing Ethics Study Case Study 51

Melissa Agnes

OCTOBER 31, 2014

For that reason, I decided to go with my traditional Friday #crisisroundup, where I link to articles that will hopefully help you make crisis management less scary, but providing you with effective tools and strategies for planning and preparation. Social Media in a Health Crisis (Free Webinar). Must attend!

Crisis Management 100

Crisis Management Healthcare Crisis Conference 100

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. With the popularity of social media, the demand for public relations staff is even greater and most employers seeking to fill a PR position require a bachelor’s degree.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? Ahem, by the way, that's against our code of ethics.). Why are you approaching this as (a pitch, a news release, a social media post, etc.) Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.)

Communications 99

Communications Comparison Exercises Interviews 99

Burrelles Fresh Ideas

MAY 30, 2023

This doesn’t mean that sending content to a large email list or broadcasting to a lot of social media followers means your messaging was impactful. Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach.

How To 40

How To Ethics Education Creativity 40

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. How to handle PR with asylum seekers.

Ethics 50

Ethics Interviews Advertising Advertising 50

Ethical Voices

JUNE 20, 2022

She discusses a number of important ethics issues, including: How to effectively counsel those that want to make unethical decisions. And I still adhere to the principles that he espoused, which were principles of PRSA, but they were also his personal values and how he viewed ethics. The importance of expertise and common sense.

How To 52

How To Ethics Technology Course 52

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. It is interesting to note that social media has not yet entered mainstream PR curricula. I took it as an elective.” How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Solo PR Pro

FEBRUARY 2, 2021

While the APR’s four-step PR process helped Aylett defend her ideas and better understand PR ethics, the credential gave Falkenthal the foundation she needed. Managing relationships, ethics and law and issues and crisis communications are 15% of the exam. The four-step process is 30% of the exam.

Study 96

Study Ethics Education Groups 96

Karen Freberg

OCTOBER 17, 2021

However, when it comes to certain areas like crisis communication, social media, and now influencer marketing – yes. This raised an ethical question for me – if you interview the editor of the journal in which you submitted your work to, does that automatically guarantee a publication?

Study 111

Study Journalism Interviews Conference 111

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Cision

SEPTEMBER 10, 2015

In nations with underdeveloped formal media but a strong social media participation rate, social media will break news and shape the narratives considerably before traditional media. Prepared for a brand crisis? Click here for your free crisis communication tip sheet!

Trends 120

Trends Mobile Web System 120

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. I teach it twice a year. Want to join Solo PR Pro?

Education 107

Education Course Nonprofit Resources 107

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Crisis situations are stressful for everyone. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Burrelles Fresh Ideas

JANUARY 23, 2024

To build meaningful relationships, consumers often prioritize brands that are aligned with their ethical standards , cultural perspectives, and other components. It is also vital to have psychological perspectives on nuanced shared human values in marketing and PR.

Technology 76

Technology Training Data Consumer 76

5W PR

JUNE 24, 2019

Countless PR crises today arise from the tone-deaf language in advertising or social media campaigns. No matter your industry, PR expertise in your company should be respected as the moral and ethical compass for a range of boardroom decisions. Here are a few suggestions for keeping your business on the right side of publicity.

Crisis 76

Crisis Ethics Advertising Advertising 76

5W PR

JUNE 6, 2017

If you have those components going for you, if that crisis (or maybe “when” is better since with social media it’s almost impossible not to meltdown with something or other) comes, those people who have done business with you are more likely to give you the benefit of the doubt.

Crisis 76

Crisis Publicity Policies Airlines 76

PR in High Definition

JULY 22, 2019

To protect our companies, and ensure good relationships with the media, PR teams would be wise to help journalists establish if the content is legitimate. Then, of course, there’s the crisis communications element. Unfortunately, as proven by Facebook and Instagram recently, social media companies are opting to turn a blind eye.

Media 74

Media Viral Video Newspapers 74

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Click here now! Ask for advice.

Study 120

Study Writing Facebook Groups 120

Sword and the Script

MARCH 21, 2023

And while reasonable people can disagree about the cause, there’s no debating the effect: Depositors lost faith.

Banking 81

Banking Financial B2B Web 81

HMA Public Relations

NOVEMBER 1, 2017

The luncheon included a great panel that reviewed trends in technology, communications, ethics and more. Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The post State of PR 2017 with PRSA Phoenix appeared first on HMA Public Relations.

Ethics 40

Ethics Meeting Trends Technology 40

Stuart Bruce

FEBRUARY 21, 2015

CIPR Social Media Panel participation – 20 points. Davos World Communication Forum – 20 points. World Communication Forum regional conference in Moscow – 20 points. Moscow State University giving guest lecture on future of political communications – 10 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Setup a crisis communication team. The next step is to set up a crisis communication team.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

MARCH 15, 2013

But when working on your social media policy, or crisis communications plan, getting buy-in from the legal department at the start is a much smarter way to go. In PR : Ethics is the one thing we can never, ever be without. .” ~ King Henry the Sixth, Part II, Act IV, Scene II. Just say or do it.

Publicity 111

Publicity Measurement Community Crisis 111