Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Powerful communication can boost the process, if done correctly. Fake content.

Communications 130

Communications Social Media Employee Crisis 130

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. What is their view on the reputation of the organisation?

Reputation 48

Reputation Handbook Exercises Groups 48

Flack's Revenge

AUGUST 14, 2019

Your company’s hard-won reputation is an immeasurable asset. Add the likelihood that employees who steered your brand toward its good standing feel more invested. A PR crisis could ravage your reputation, and any number of potential developments can trigger one. This post is by David H. Intangibles such as these matter.

Crisis 120

Crisis Reputation Radio Analysis 120

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

PR in High Definition

MARCH 27, 2024

Never neglect crisis communications Bridging internal gaps is crucial, but the driving force behind a lot of the session was the need for a crisis comms plan. The same line of thinking needs to be applied here, and having a comms strategy in place for incidents and breaches has the potential to either make or break a reputation.

Crisis 71

Crisis Internal International Crisis Communications 71

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”.

Communications 122

Communications Crisis Internal International 122

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Driving Employee Engagement. link] 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

JANUARY 7, 2022

Rather than walk the walk alone, take advantage of our crisis management experience, so that no matter what goes wrong, your company will come out stronger and better. How do you define crisis management? A crisis can involve anything from a natural disaster to a product recall to a terrorist attack. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Flack's Revenge

OCTOBER 24, 2018

These things are the “third rail” in technology public relations, which is my forte. Conversely, organizations have a responsibility to explain how they are protecting themselves – and their employees and customers’ sensitive data. It is here that good old PR and crisis management can help.

Crisis Management 123

Crisis Management Crisis Employee Google 123

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Reputation Us

SEPTEMBER 7, 2016

.” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. Credit Union Crisis Planning Essential. We’re in a crisis and we need your help,” Anthony Huey, president of Reputation Management LLC in Sarasota, Fla.,

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo. SCHEDULE A DEMO.

Company 87

Company Banking Crisis Facebook 87

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Barokas

NOVEMBER 28, 2017

After the incident, which everyone still has engrained in their minds, United’s corporate spokespeople resorted to an extremely legalistic approach, claiming the airline’s employees followed standard procedures. They lost customers, lost employees, and angered their investors – the fall out for the rideshare startup was bad.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

NewsWhip

APRIL 14, 2020

Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. As the CIO, Zach oversees Kivvit’s investment in data tools and technologies and leads the Kivvit Insights team, which supports the firm’s research and analytics functions. You have to be authentic.

Data 148

Data Public Affairs Crisis Analytics 148

The Stalwart Blog

NOVEMBER 18, 2019

They’re not talking to their marketing teams, to their technology teams, and so they have legacy systems with customer data, they have Cloud systems that their employees are using and all of these are potentially vulnerable to attacks from outside forces and inside forces. Dave Oates: Yeah. Lily Li: That’s right.

Data 60

Data Privacy System Crisis Communications 60

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. It is remarkable that a company with so much riding on it could have overlooked the fundamentals of communications and crisis planning.

Crisis 36

Crisis How To Guidelines Reputation 36

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. Players and franchise staff may be free to tweet and state their views, but in a crisis situation, any statement from the organization should come from the designated spokesperson.

Corporate 100

Corporate Crisis Management Crisis Government 100

PR in High Definition

NOVEMBER 30, 2023

After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. How many times have we uttered these words in defeat during the festive season? Yes, chatbots are undergoing a rebrand.

Banking 71

Banking Software Employee Study 71

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 192

Writing Communications Marketing B2B 192

Burrelles Fresh Ideas

APRIL 9, 2024

Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial.

Social Media 92

Social Media Marketing Media Storytelling 92

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135

PR in High Definition

MAY 31, 2022

For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.

Reputation 62

Reputation Policies Leadership Company 62

Doctor Spin

MARCH 19, 2023

It is the art of communicating with stakeholders, such as customers, employees, investors, media, and the public, to build and maintain a good relationship. For example, if an organisation decides to measure the number of media mentions, it signals that media coverage is crucial in building its reputation.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Like the impact of employees, social media posts, what industry analysts or legal are saying, or whatever their lobbying arm is donating to. Hard Truth #5: PR can’t handle the (data-driven) truth Another theme of the discussion was the gap between what current technology produces and the analytical sophistication of actual PR practitioners.

Analytics 40

Analytics Crisis Data Measurement 40

Cision

SEPTEMBER 30, 2015

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Many major employers, including some of the largest Silicon Valley technology companies, started to offer benefits for same-sex partners and other support for LGBTQ causes, in the 1990s and 2000s.

Media Relations 120

Media Relations Trends Media Corporate 120

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Mobile, data and wearable technology. c) Donald Steel. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Burrelles Fresh Ideas

JUNE 13, 2023

Keep a close eye on any coverage or mentions from reputable media outlets and perform sentiment analysis for insight into how people feel about your brand. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

PR in High Definition

FEBRUARY 17, 2017

Since the elections in November, President Trump has publicly attacked over 60 organisations (and counting)—including Microsoft, General Motors, BBC, Boeing and Sony—putting marketing and PR teams on the defensive to protect their brand’s reputation and share prices.

Strategy 72

Strategy Brand Branding Employee 72