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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Transparent data management and security policies are required before the technology can be deployed in commercial applications. It was rapidly followed by Anthropic Claude 2 and Google Bard. The results are equally surprising and terrifying.

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The Impact of Google’s Helpful Content System on Link Building

Buzzstream

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

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PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Even if a conference has an “always taking submissions” policy, it pays to get your topic and speaker proposals in as early as possible. An expo with a thousand exhibitors and a conference with 18 stages, it doesn’t get much bigger and flashier than the annual marketing, technology, creative and media industries behemoth.

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Fortify Your Organization’s Cybersecurity Defenses

Stern + Associates

Some attacks are more obvious than others, but malicious actors are getting more and more creative with their tactics, feeding off human behavior to access what we want to keep sacred. In an era of the Internet of Things (IoT), even a connected refrigerator or a conference room web camera can be an open door for hackers.

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Bringing Employees Back to Work Safely

PRSay

Many companies are opting to carry on with the work-from-home policies they started during this past March and April. For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room.

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What Advertisers Need To Know About Apple’s iOS 14 Update

Konnect Agency

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. Unless users choose to opt-in for tracking on iOS 14 via the prompt, this new policy will prohibit certain data collection and sharing for advertisers.

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Letter from Darlington: In praise of editors

Stephen Waddington

It’s a critical part of the creative process. Carol is a public policy executive, writer and professor in Washington. The web app simplifies writing and improves its comprehension. Lessons in life and language A writer's relationship with their editor is important. Constructive scrutiny of your work will always make it stronger.