Remove Creativity Remove Ethics Remove Policies Remove Web
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Transparent data management and security policies are required before the technology can be deployed in commercial applications. It was rapidly followed by Anthropic Claude 2 and Google Bard. The results are equally surprising and terrifying.

Report 120
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Prohibition Insight Series: The return to business as usual

Prohibition

This means that brands will increasingly need to have ethics at the heart of their marketing strategy, ranging from the way the treat their staff, to their environmental policies and their relationship with suppliers. Brands with a conscience are receiving more engagement, positive sentiment and share of voice than those without.

Trends 62
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Prohibition Insight Series: The return to business as usual

Prohibition

This means that brands will increasingly need to have ethics at the heart of their marketing strategy, ranging from the way the treat their staff, to their environmental policies and their relationship with suppliers. Brands with a conscience are receiving more engagement, positive sentiment and share of voice than those without.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform.

Writing 194
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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018. Chrome currently fields more than half of all global web traffic. In the U.S., What will change for brands.

Privacy 124
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Examining the (weird) science of communication presentations

PR Conversations

Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.

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Examining the (weird) science of communication presentations

PR Conversations

Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau.