ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more. Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. It not only leads to speed of execution for clients, but it promotes staff mobility. That goes hand-in-hand with risk tolerance.

Agency 351

Agency Creativity Corporate Internal 351

Waxing UnLyrical

JUNE 12, 2018

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. Image: Alejandro Escamilla via Unsplash, Creative Commons CC0.

Mobile 65

Mobile SEO Small Business Analytics 65

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Templated mobile apps and other marketing mechanisms hadn’t arrived yet. There weren’t a lot of standards yet defined. Talk to Us !

Creativity 79

Creativity Technology Marketing Web 79

Contently - Strategy

SEPTEMBER 19, 2023

Google Perspectives is bringing a fresh new angle to mobile search results. Although the new Search Generative Experience feature garnered most of the headlines earlier this year by serving up generative AI responses to search queries, the launch of Google Perspectives could ultimately have a much bigger impact on content strategies.

Google 52

Google Strategy Reddit SEO 52

Bianchi Biz Blog

MAY 26, 2022

Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies. Shows engagement, mobilization and enthusiasm on the topic. Build your exhibit: With your objectives and messaging defined, now’s the time to meet with your exhibit team.

Mobile 52

Mobile Technology Automotive Meeting 52

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Brand Branding 60

Prohibition

AUGUST 4, 2023

Neglecting to Understand The Audience different platforms, focus, strategy, lose followers, posting content, common pitfalls One of the gravest and common mistakes that marketers can make in social media video marketing is to overlook the importance of understanding their audience. Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

MAY 12, 2017

Like most of what works best on social media, an authentic hashtag strategy that is true to a brand is more effective than one trumped up for attention, or that rides the coattails of an existing trending topic. The post Making The Most Of A Hashtag Strategy appeared first on Crenshaw Communications. Keep it simple. Measure results.

Strategy 147

Strategy Trends Guidelines Social Media 147

Cision

JANUARY 10, 2017

How does your brand’s 2017 strategy look? Whether you’re fine tuning your strategy or starting from scratch, here are a few words of advice to keep in mind as you leap into the new year. Nicholson suggests working with a quarterly strategy to start. Instead, look for third-party content with a Creative Commons license.

Strategy 120

Strategy How To Content Marketing Mobile 120

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. One organization that has mastered this method is the New York Public Library.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

FEBRUARY 3, 2018

Despite the title, these ideas are high value, which is pretty clear in her first example about data: “Look no further than Under Armour’s acquisition of mobile apps MyFitnessPal and MapMyFitness to see this business benefit in action. 3) Rising influence of creative in content marketing. We test everything to see what works.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. What is a PR Strategy? So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits. You get the picture.

Mobile 73

Mobile Video Interviews Film 73

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. LinkedIn explore AI LinkedIn has decided to incorporate AI strategies on its site to improve and streamline hiring and marketing processes for users.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase.

Social Media 87

Social Media Media Mobile SEO 87

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable. was established in 1994.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Barokas

AUGUST 22, 2019

It’s how the environment fosters and promotes growth, creativity and new ideas. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. And both together hold significant bearing over the success of your marketing and PR strategies. . Stella Heekin.

Customer Service 84

Customer Service Company Strategy Communications 84

PRSay

OCTOBER 16, 2023

And think about how things relate to one another and larger strategies. And, he said, “this is the hallmark of organizations that are adaptable, ‘learning organizations’ that give rise to creative performance when they’re in times of change.” Amy Jacques is the managing editor of Strategies & Tactics.

Training 105

Training Creativity Tools Mobile 105

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

60% of employers have no long term IC strategy or vision. But take note, IC (and IT) managers: it’s imperative that the technology be optimized for mobile operating systems. According to the 2018 State of the Sector on Internal Communication report, 67% of employers plan to up the usage of mobile apps in the next year.

Internal 147

Internal International Employee Mobile 147

PRSay

MARCH 4, 2024

29 for Strategies & Tactics Live , PRSA’s series on LinkedIn. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb.

Communications 94

Communications Storytelling Community Writing 94

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. Mobile = Visual Multimedia is not an option anymore. 3/ Be creative - Innovate when preparing your news release.

Mobile 152

Mobile SEO Web Training 152

Konnect Agency

JANUARY 19, 2021

From creating a cohesive social media strategy to changing the design elements of your site’s pages without altering the content, CSS is a great tool to make a site stand out and to create consistent design branding for your business or for your clients. Creating custom branded materials shows creativity and thoughtful execution to a client.

Strategy 52

Strategy Marketing Web Tools 52

Konnect Agency

JANUARY 14, 2021

From creating a cohesive social media strategy to changing the design elements of your site’s pages without altering the content, CSS is a great tool to make a site stand out and to create consistent design branding for your business or for your clients. Creating custom branded materials shows creativity and thoughtful execution to a client.

Strategy 52

Strategy Marketing Web Tools 52

5W PR

SEPTEMBER 27, 2023

Late spring to early summer (4-6 months before) By April or June, companies should have a clear strategy in place. Begin crafting the holiday messaging, designing creatives, and determining which channels the company will utilize. Pay attention to real-time data and adjust strategies if needed.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Mobile Compatibility . The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Short form videos are becoming increasingly important to a brand’s marketing strategy.

Brand 118

Brand Branding Video Social Media 118

PR 20/20

OCTOBER 4, 2018

It’s important that marketers constantly iterate strategies throughout the year based on performance. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Square Format. Image credit: PEG. Timelapses.

Video 78

Video Trends Strategy Marketing 78

5W PR

OCTOBER 9, 2017

The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Apply these insights to your strategy. A diverse content strategy is beneficial for keeping your audience interested and engaged. 5 – Get Creative. Getting (and staying) creative can be difficult.

Social Media 112

Social Media Media Mobile Pinterest 112

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

5W PR

JULY 18, 2023

With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. To make it professional and user-friendly, ensure it’s visually appealing, easy to navigate, and mobile-optimized. Experiment with creative and engaging content formats.

Brand 78

Brand Branding Engineering Analytics 78

Cision

JULY 18, 2015

Without eating up users’ data usage, the photo-sharing platform bumped the previous 640 x 640 pixel resolution standard up to 1080 x 1080 for those viewing and sharing photos on their mobile devices. The recent roll-out provides mobile users an opportunity to brush up on those photography skills and show off their artistic eyes.

Instagram 120

Instagram How To Mobile Creativity 120

Konnect Agency

MAY 11, 2022

For that reason, having a paid social strategy within your marketing calendar is going to elevate your social presence and ensure your product is being seen by the right people. Placement: The key principle to remember for placement is that 98% of social media users are scrolling on mobile, so make sure your ad is mobile-friendly.

Agency 59

Agency Mobile Consumer Creativity 59

Cision

AUGUST 22, 2015

When outlining your podcasting strategy, think about how you’ll distribute and promote what you’ve worked so hard to record. Include appropriate keywords as outlined in your strategy, but don’t stuff keywords to the point of creating nonsensical descriptions. Images: Stephan Ridgway , Rob McDonald ( Creative Commons ).

How To 120

How To SEO Mobile YouTube 120

Cision

NOVEMBER 22, 2017

Create a mobile site to test your strategy first. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook. Continue such testing before and during every new campaign to gauge the effectiveness of each strategy shift. You can then buy the relevant tab words.

How To 284

How To Instagram Mobile Video 284

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The sales process is a creative one. CommPRO’s overall content strategy is a collaborative effort.

Radio 40

Radio Mobile Media Sports 40