Wadds Inc.

NOVEMBER 11, 2023

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. The market needs to settle down before serious investments can be made in workflow.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. This includes familiarity with social media management, content creation, and influencer marketing. Social media has also become a significant driver for news, business operations, sales cycles and marketing.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. hours to write. If you’ve been a reader in 2019, thank you!

Blogging 80

Blogging Publicity Marketing Survey 80

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. Penn brings together links and tweets from a variety of web influencers.

Communications 109

Communications Storytelling Analytics Web 109

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Last year, Episodic Content was a big hit among businesses and marketers.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Stern + Associates

FEBRUARY 4, 2022

In 2021, marketers in the U.S. Other goals might include building engagement, increasing web traffic or generating sales leads. During consideration, metrics including clicks, engagement and web traffic from social matter most. Her creativity isn’t reserved only for writing; Jen also gets a kick out of party- and event planning.

Social Media 62

Social Media Strategy Media Nonprofit 62

ReimaginePR

APRIL 1, 2020

In other little business industries, some market second-rate merchandises to costumers to generate high earnings. This really is an extraordinary online writing company where it’s possible to depend on us any time you mean to obtain essays. Virtually every enormous paper within the Western world today has an web version.

Writing 120

Writing Resources Web Creativity 120

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

Marketing 67

Marketing Web Software Technology 67

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Change is a constant in today’s digital world.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

5W PR

MAY 21, 2018

PR and marketing both share an important goal. Both PR and marketing are essential components in amplifying and relaying critical business messages. An integrated marketing and PR approach can make both practices far more efficient and effective. Integration Leads to more Creativity. Amplify Promotional Efforts.

Strategy 68

Strategy Marketing SEO Web 68

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Machine learning and psychology are both increasingly recognized as useful components of marketing and PR campaigns. This can be particularly useful for conversational marketing chatbots in your campaigns.

Technology 76

Technology Training Data Consumer 76

The Resolution Blog

NOVEMBER 1, 2015

Our core unit involves a researcher, an account planner, a strategist, a digital comms expert and people who can create content; be it a copy writer/creative director/designer/video producer. An idea can come from anywhere and we like to think that inspiration can spark on a trending news item or piece of content from anywhere across the web.

Reddit 120

Reddit Creativity Trends Web 120

Barokas

MAY 31, 2019

In marketing, generating content is a lot like running on a hamster wheel. Campaigns must be simultaneously creative, strategic and measurable. Campaigns must be simultaneously creative, strategic and measurable. Below is a roundup of the most common types of content today’s marketers need to produce. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

SEPTEMBER 30, 2017

It’s an elegant idea and a nice balance to a marketing world where today, many vie for expert status. It’s easy to read…but writing is thinking. We run so fast and so hard in marketing, we have to make time for reflection. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 62

Marketing B2B Content Marketing Survey 62

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Content marketing releases must tell convincing stories, convey topical authority and convert.

Writing 40

Writing SEO Web Content Marketing 40

Cision

NOVEMBER 5, 2015

Writing press releases is hard, or at least writing good ones that stand out is. So why do you write like that? Don’t be afraid to get creative in your press release. Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! It’s Dry as Dirt.

Conference 120

Conference Writing Creativity Web 120

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important. The report identifies seven barriers to agile marketing. 1) What is Agile Marketing Again?

Marketing 60

Marketing B2B Content Marketing Training 60

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. The supply side (marketers, publishers, apps, platforms) should heed what works for users.

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. 3 Idealist Content Marketing Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

SEPTEMBER 16, 2015

Myth #1: Journalists Will Write About Your Press Release Without Contacting You. Regardless of what press releases do for your ranking, they do give you a wider presence on the web. A lot of business owners put all their eggs in the PR basket rather than diversifying their strategy across multiple marketing efforts, and that’s a shame.

SEO 120

SEO Web Writing Tools 120

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! AI is not some abstract thing you see in sci-fi movies.

Financial 98

Financial Conference Agency Resources 98

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Community 120

Community Mobile Blogging Publicity 120

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. Our original design asked marketers to fill out four fields to subscribe.

Blogging 48

Blogging Creativity Agency Mobile 48

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. That means you need to write messaging that’s completely client-concentric. Write like you talk. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea. We’ve been doing this forever.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Communications Conversations

OCTOBER 13, 2015

Driving traffic to the web site. ” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 106

Blogging Survey B2B Analysis 106

NewsWhip

NOVEMBER 3, 2021

People love a creative promotion. Starting with the coverage on Jeff Bezos stepping down, worker union debates, and movie releases, but the majority of the top stories were centered on Amazon’s decision to suspend Parler, a social network favored by extremists, from Amazon Web Services. The top publishers writing about brands.

Brand 88

Brand Branding Healthcare Report 88

Stephen Waddington

JUNE 9, 2017

Owned media – apps and web sites enable any organisation to create its own media and become a publisher. Planning, creativity and measurement lies at the heart of campaigns. Creativity – in the shift to new forms of media it’s easy to forget the importance of creativity as a means of public relations engagement.

Publicity 111

Publicity Survey Measurement Community 111