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Analysis spotlights need for greater public engagement in creative process

Stephen Waddington

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics.

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

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Five Star Start for 2022: 5WPR Earns Stellar Client Reviews on Clutch

5W PR

Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. What I have found unique is the combination of their consistent strategy and spontaneous creativity. We help our clients through carefully crafted solutions. 5WPR’s track record is spotless.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C.

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Public Relations Objectives

Doctor Spin

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. The public affairs function in American corporations: Development and relations with corporate planning. Source: Journal of Public Relations Research 12 Hallahan, K.

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6 Accredited PR Pros on Why They Pursued Their APR

PRSay

“As an independent communications and PR consultant, I felt that pursuing my Accreditation in Public Relations was vital for the integrity of my practice and for demonstrating to clients that I can deliver faithfully on the services I offer.”. Owner and Creative Director, ColorThisWorld Communications. Catherine Brozena, APR.

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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. The Client Side Offers Consistency, Focus. One client, one focus. There’s also the advantage of following your bliss.

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