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Analysis spotlights need for greater public engagement in creative process

Stephen Waddington

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics.

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Public Relations Objectives

Doctor Spin

Establish and develop mutual relationships with key publics. Improve internal communications. Influence public opinion and legislative processes. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Prevent and manage crises.

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6 Accredited PR Pros on Why They Pursued Their APR

PRSay

“As an independent communications and PR consultant, I felt that pursuing my Accreditation in Public Relations was vital for the integrity of my practice and for demonstrating to clients that I can deliver faithfully on the services I offer.”. Owner and Creative Director, ColorThisWorld Communications. Catherine Brozena, APR.

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M3 Communications Group, Inc. with 6 BAPRA Bright Awards

Maxim Behar

At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. BAPRA Bright Awards are the most prominent awards in the PR industry in Bulgaria that have been held for 11 years now. The creative projects, with which M3 Communications Group, Inc.

Groups 52
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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

To find out more, we approached two industry specialists for their perspectives. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. Explainer videos/short clips are being re-imagined and becoming creative as they become the main way for brands to interact with audiences.

Agency 52
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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Her start : Talent resources intern at Fallon.