Cision

AUGUST 3, 2015

Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Make your profile public.

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Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Instagram is fun. Think About Your Audience. Set the Tone.

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The Resolution Blog

JULY 30, 2019

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. To shine against all the noise, you need to be extra creative. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye…. Takeaways Instagram was born to share images.

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Cision

JULY 18, 2015

Get creative with angles to help blur the foreground and focus on your subject. Register for Jenn Herman’s Instagram webinar today! Images: Nicolas Alejandro , Susanne Nilsson (Creative Commons). Add Angles, Design Depth. Forget about the zoom function. Use empty space to focus on intricate designs or color patterns.

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Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

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Prohibition

MARCH 22, 2023

Instagram’s live shop closes Instagram have recently removed the ability to tag products during live broadcasts. Instagram also recently removed the Shop tab however, as far as we know, Instagram shopping isn’t completely disappearing yet! Get in contact today to find out how we could help you.

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Cision

NOVEMBER 22, 2017

By using 10,000 ambassadors who all shared the same characteristic, we were able to maintain eight percent to 12 percent engagement on all of their Instagram posts. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook. Create a mobile site to test your strategy first.

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How To Instagram Mobile Video 284

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. Q: Instagram has been rapidly growing, but brands have been slow to adopt it as a marketing tool.

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Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. There’s no explanation on how to use Instagram for promoting a business.” Instagram is impressive. Optimize your hashtags.

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Cision

JULY 16, 2015

If you do a search for “Instagram best practices” or “Instagram tips,” you’ll be served a slew of results as well as ideas. At the heart of all the Instagram tips and tricks and best practices is this: the customer experience. Want expert advice on how to use Instagram? Want even more Instagram tips?

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5W PR

SEPTEMBER 27, 2023

A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. Real customers share their positive experiences.

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Buchanan PR

JANUARY 9, 2023

Let’s paint an example through a picture of an ice cream shop – we can call it The Scoop – looking to develop personas for its Instagram presence. The Scoop pulled its latest Instagram insights and found that its highest percentage of followers was evenly split between the 25-34 and 35-44 age ranges, 64.7% Analytics are your friend.

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Cision

JULY 25, 2015

A recent bug gave some Instagram accounts as many as 100,000 new followers. While the issue has been resolved, it has left many businesses wondering how they can build such an impressive increase in followers. Choosing a theme and sticking to it is one way to make your Instagram account a success. Stick to a Theme.

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Contently - Strategy

JULY 21, 2021

” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. How to find your muse.

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How To Creativity Storytelling Writing 137

Prohibition

NOVEMBER 30, 2020

You’ve probably noticed Instagram’s latest addition to the platform; Reels. What are Instagram reels? Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio , effects , and new creative tools.

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Communications Conversations

AUGUST 17, 2017

Why they would make great brand ambassadors : Fast Horse counts Harris and Gardner of the creative firm Bodega Ltd. It’s kind of like if the HBO series “How To Make It In America” was told through a pair of Instagram accounts. The best Instagram accounts offers a look into how someone perceives the world around them.

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Communications Conversations

OCTOBER 24, 2014

When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical. Target’s virtual trick-or-treating experience on Instagram is a stroke of genius. Kudos, Target.

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Cision

MARCH 30, 2017

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. In the Instagram app, the post appears as a swipeable gallery effectively linking sets of related photos and videos for easy consumption. How Instagram Collections work.

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Prohibition

APRIL 7, 2020

On each of the platforms Facebook, Instagram, LinkedIn and Twitter a traditional video can be uploaded to a brand’s page, feed or grid. On Instagram, a grid video can be 60 seconds long. Here are just a few of them that are a great place to start if you want to be more creative with your video content on social media: Facebook Live.

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5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Creative Media Kit Ideas. Evolution and History of Media Kits.

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Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Creating social media videos for platforms like TikTok and Instagram will offer incredible opportunities to showcase your creativity and connect with a broader audience.

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Video Social Media Instagram Media 62

Cision

SEPTEMBER 5, 2017

In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. For instance, Glossier collaborates with its Instagram micro-influencers to generate brand awareness following its inception in 2014. Twitter: [link].

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ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. All it takes is a creative team, a willingness to take risks, and serious commitment to PR.

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Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

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Cision

DECEMBER 23, 2015

This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored. Be inviting, be creative and, most of all, be active. Images: Phil Roeder ( Creative Commons ).

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Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Get creative and don ’ t be afraid to pay.

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Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. We’ve reached a stage where brands need great content at every buyer touchpoint—from their Instagram posts to sales enablement emails to pitch decks—to win people over.

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Content Marketing Creativity Marketing Travel 101

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. Unfortunately, not every nonprofit organization understands how to reach out to youth.

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The Proactive Report

DECEMBER 2, 2022

TikTok and Instagram stories are leading the pack when it comes to short, punchy and eye-catching visuals. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. Every couple of years we see new design trends pop up and gain traction.

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ImPRessions - Crenshaw Communications

JUNE 22, 2020

For example, a question as simple as where customers get their news –through their phones, TV or elsewhere — can reveal a great deal about where and how to focus digital marketing efforts. . With B2B audiences now skewing younger, Instagram can be powerful. That is simply not true.

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Konnect Agency

AUGUST 22, 2019

If you are a social media butterfly, you might follow your target editors on Instagram, LinkedIn, Twitter, etc. Include at least 1-2 images within the body of a pitch (if possible) to give the editor a visualization of the story you are telling Great creative with your copy! GET TO KNOW YOUR MEDIA CONTACTS OUTSIDE OF PITCHING.

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Cision

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Twitter: How many followers do they have? How many retweets do they get? ” Instagram: How many followers do they have? How active are they?

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Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. Why YouTube?

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wiredPRworks

OCTOBER 9, 2021

How long has it been since you unplugged – completely? Ever wondered how to do a digital detox? Gratitude, nature, creativity, and music do the trick. But, I was vacillating about whether or not to be active on Facebook , LinkedIn , Instagram and Twitter. How about you? Decide on how long you want to be away.

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Karen Freberg

OCTOBER 9, 2017

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. It’s been amazing to see the transformation ( and additions ) of Instagram Stories [here’s a great guide from Hootsuite ] in particular just in the past few months. Storyboard proposals for Instagram Stories.

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Prohibition

AUGUST 4, 2023

With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

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Shift Communications

JANUARY 25, 2023

followers on Instagram and sales projected between $100-$300 million annually, with no advertising. They aren’t exclusionary, but rather tailored with creative and messaging on how a product fits with a specific audience segment and targeted toward those users.

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