Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work. In short, Steve knows content marketing and the nitty gritty of lead generation.

Tools 60

Tools B2B Software Storytelling 60

prTini

NOVEMBER 14, 2014

Take Back Your Mornings (Infographic). 7 Tips for Crafting the Perfect Facebook Post. Facebook Marketing Tips: The Best Advice, Tried-And-Tested. 22 Facebook Facts You Should Know. 5 Creative Ways Small Businesses can Kill it on Twitter. 22 Facebook Facts You Should Know. 5 Quick Steps to Tranquil Workdays.

Twitter 49

Twitter Case Study Infographics Small Business 49

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ISEBOX

JANUARY 12, 2017

The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016. Or, you could read the Social Check-Up, a report prepared by Ogilvy Healthworld in partnership with Pulsar, developer of audience intelligence platforms.

Social Media 70

Social Media Pharmaceuticals Company Media 70

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Facebook curates which content you see.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

DECEMBER 10, 2015

Imagine this: an arts & crafts lover scrolls through their Facebook feed, until the word “craft” catches their eye. Learn to Use Your Resources Well. If you have no images at all, get creative. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images.

Infographics 60

Infographics Tools Guidelines Writing 60

Shift Communications

APRIL 23, 2015

Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor. While you may not be able to create your own infographic at the end of it, you’ll begin to have a better eye for visuals and will appreciate the intricacies of storytelling with fewer words.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? After hours of production, are you dedicating ample time and resources to promotion? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Publish a landing page. Promote on social media.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Stephen Waddington

DECEMBER 5, 2018

They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Resources Library - Amp up your web devotion to content marketing. Here’s an example of how HubSpot maintains a library of its marketing resources.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MARCH 23, 2016

Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Additionally, make sure the page where your content is published has buttons for easy posting to Twitter, Facebook and other key social media channels. Her team leads social media, PR, creative and blogging for the brand.

Video 40

Video eBook Viral Infographics 40

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. If it’s not working, get creative! The more creative and tenacious you are, the better your return. Be a tenacious, creative guerrilla PR pro. Just excuses and misdirection. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

PR Fuel

MARCH 17, 2020

You don’t have to devote all your resources to one type of promotion. It might mean providing quick tips in a video or on an infographic. One of the primary resources used by both big and small businesses is the media. As useful as HARO is, it’s a well-known resource among many public relations professionals.

Publicity 67

Publicity Small Business Advertising Advertising 67

Contently - Strategy

NOVEMBER 27, 2018

For us, a primary keyword is “content marketing resources”–it’s a frequent search term that just about everyone in our audience cares about. When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. ” Lastly, be honest about resources.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. It was shared over 26,000 times on Facebook. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. So being able to scale content with limited resources is key.”. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. It was shared over 26,000 times on Facebook. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources.

Nonprofit 76

Nonprofit Tools Marketing Skype 76