Contently - Strategy

FEBRUARY 22, 2023

Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. Enterprise software provider SAP live streams conversations with its high-profile customers each month in a series called “Better Together: Customer Conversations.”

Video 132

Video Strategy Marketing Instagram 132

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.

B2B 78

B2B Media eBook Interviews 78

Contently - Strategy

APRIL 1, 2024

For enterprise B2B companies, the math gets even worse. Ask to interview them about the opportunities or challenges they face related to your market and what they would like to learn. Customer analytics can inspire the SEO content your target audience is looking for online. Start there. That may seem apocryphal.

SEO 52

SEO Engineering Writing How To 52

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Are you ready? 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Prohibition

JANUARY 30, 2019

Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry. This means adapting your writing style in tone, language and style for the desired audience and document type, whether that be a press release or a different PR tool.

Pitching 54

Pitching Media Film Enterprise 54

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) To keep the interview moving, it’s important to listen to the host’s verbal cues and wrap up your answer.

Strategy 52

Strategy Interviews Pitching Energy 52

Prohibition

JANUARY 30, 2019

Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry. This means adapting your writing style in tone, language and style for the desired audience and document type, whether that be a press release or a different PR tool.

Pitching 48

Pitching Media Film Enterprise 48

Bianchi Biz Blog

OCTOBER 24, 2022

For our enterprise and feature stories, we always aim to incorporate the human element as well. I love getting creative in the kitchen and entertaining for family and friends. Anything that gives our readers the information they need to better perform their jobs is the top priority. Finish this sentence: If I am not reporting, I am ….

Meeting 61

Meeting Automotive Transportation Newspapers 61

Shift Communications

OCTOBER 17, 2014

One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. It requires agility, and keeps me thinking creatively. Despite the stress of the interview situation, can they still make me laugh?

Agency 146

Agency Pitching Training Meeting 146

Beyond PR

MARCH 27, 2018

Off-the-shelf enterprise ambassador programs usually won’t resonate with Millennials or Generation Zers. Zakin said in a recent interview , “Never stop talking to your customer. … Interview passionate ambassadors and identify what they think is unique about the brand. The key is to nurture it over time.

Fashion 73

Fashion Instagram Enterprise Brand 73

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions. It bowed on the Content-Makers Stage with an SRO audience of 1000+.

Conference 36

Conference Journalism Web Comparison 36

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. It all goes back to being a values-driven enterprise.

Leadership 40

Leadership Survey Enterprise Conference 40

PR Conversations

AUGUST 7, 2014

Organisations, governments and commercial enterprises may seek to legislate against such transparency, but when I am legally allowed to wear transmitting contact lenses or surface-to-skin chip how will these same bodies regulate my outputs?

Publicity 87

Publicity Ethics Technology Government 87

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact. Two things: 1) The pace.

Media 112

Media Journalism Report Video 112

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. Thanks, Matt!

Marketing 63

Marketing Technology Data System 63

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Content marketing guru Joe Pulizzi opined: "Five years ago, enterprises were spending 80 percent on content creation and 20 percent on content promotion. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40