Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.” Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It was trained on a huge dataset and uses a predictive model to generate content in real time in a fluent, conversational style. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity B2B 353

Agility PR Solutions

APRIL 10, 2024

Whether it’s a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we’re looking at the result of a lengthy creative production process. And […] The post 4 quick steps for creating awesome video storyboards like a pro appeared first on Agility PR Solutions.

Video 117

Video YouTube Creativity Brand 117

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Odds are that B2B executives already know who their ideal target is, so the next step is to focus on the content that attracts them. Develop engaging content. Evergreen content.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

Agency 156

Agency Communications B2C Creativity 156

Beyond PR

JUNE 9, 2016

I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience. We’re talking to the same person. I try to be engaging.”.

Creativity 40

Creativity B2B Guidelines Energy 40

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Help with social media content creation and report. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative, collegial and energetic personality! . Creative and collaborative environment that emphasizes your personal growth. in Public Relations or a related field. Summer Fridays.

Internal 323

Internal International Communications B2B 323

Remote PR Jobs

JANUARY 30, 2024

Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages. Striking a balance between work and personal life not only boosts well-being and reduces burnout but also enhances productivity and creativity in the long run.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Agility PR Solutions

SEPTEMBER 27, 2023

Yes, generative AI can automate general workflow tasks, speak to clients and customers intelligibly, and churn out content at lightning speed. On the latter task, the resulting product tends to be boilerplate-style copy devoid of any personality or voice—in other words, functional but hardly creative.

Creativity 105

Creativity Marketing Communications Trends 105

ImPRessions - Crenshaw Communications

JULY 1, 2021

Most have been replaced by creative digital marketing companies. Breakthrough creative. The Always “Like A Girl” campaign, for example, blends paid, earned, owned and social content to deliver a resonant branded message about empowering girls. There is no one model for a creative services or PR advisory business.

Agency 421

Agency Creativity Advertising Advertising 421

Flack's Revenge

FEBRUARY 1, 2023

Those in the creative fields are the most freaked out. Hmmm… ChatGPT, writing PR content …. Maybe the smartest AI will replace the crappiest writers, and generate content mill-caliber pieces. Maybe the smartest AI will replace the crappiest writers, and generate content mill-caliber pieces. Will it turn on us?

Pitching 168

Pitching Writing Creativity Tools 168

Steve Barrett on PR

FEBRUARY 6, 2024

PRWeek has put together a package of content that profiles all the latest wisdom, creativity, influencers and technology to help PR pros inform their future practice.

Communications 88

Communications Creativity Technology 88

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.

Creativity 156

Creativity Meeting Advertising Advertising 156

5W PR

JANUARY 26, 2024

Enhanced content creation Influencers are skilled content creators, producing visually appealing and engaging content. By collaborating with influencers, brands gain access to high-quality, authentic content that aligns with the influencer’s unique style and resonates with their audience.

Social Media 78

Social Media Media Storytelling Creativity 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Branded content is king. Corporate content has been booming for a while, but it 2022 will see a tipping point. Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

MARCH 26, 2024

The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations. TikTok’s creative assistant TikTok have partnered up with Adobe Express to integrate the AI-powered TikTok Creative Assistant, directly into Adobe Express.

Creativity 62

Creativity Social Media Facebook Instagram 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Filler content created solely for ‘likes’. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Evergreen content that will be relevant for months to come. Not prioritizing video in content mix.

Social Media 323

Social Media B2B Media Video 323

Cision

NOVEMBER 18, 2021

Holiday deadlines don’t always lead to your most creative writing. PR Newswire for Journalists can help you find all the holiday content you need.

Creativity 156

Creativity Writing Blogging Media 156

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Strategic content partnerships Collaborate with other businesses or industry influencers for content partnerships. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. Planning Content. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. This includes familiarity with social media management, content creation, and influencer marketing. Social media has also become a significant driver for news, business operations, sales cycles and marketing.

Analytics 170

Analytics Tools Social Media Trends 170

Prohibition

NOVEMBER 9, 2022

Too often, social media advertisers throw extensive budget towards a campaign objective before truly understanding what is the best audience to target, and what creative would work effectively to maximise engagement among the business’ target demographic. 4) ENHANCE YOUR CREATIVE. 5) VIDEO CONTENT.

Facebook 110

Facebook Advertising Advertising Creativity 110

Prohibition

APRIL 3, 2024

Of course, choosing the channel your ad appears on and the time it runs will help you with reaching your target demographic but with social media advertising you know exactly the audience you are reaching with your content.

Social Media 62

Social Media Advertising Advertising Marketing 62

Axia PR

FEBRUARY 4, 2024

We foresee new creative possibilities, deeper analysis, more robust research, better content optimization, bigger ROI in original thought leadership content, and more. While the industry is only beginning to understand and study AI benefits, the opportunities are promising.

Industry 62

Industry Analysis Leadership Creativity 62

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. When it comes to offering content and commentary, most companies focus on a certain aspect of their industry. Content, content, content. Look globally for reactive news. Broaden the narrative.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

JULY 18, 2023

Personalized content should speak directly to the holiday experiences of the intended audience. Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential. Perhaps for a sustainability company looking at green lighting options, a holiday like Diwali could be leveraged for PR.

Examples 293

Examples Consumer Software Analysis 293

Sword and the Script

MARCH 28, 2023

In turn, the demand for content creators has increased, arguably driven by better awareness of the need to be communicating relevant messages all of the time. AI-generated content has limitations and is often of lower quality compared to content created by humans. That’s where our creative sparks have been honed.

Software 130

Software Technology Creativity Crisis Management 130

The Proactive Report

APRIL 15, 2023

And yet it can help create better content, improve targeting, and increase PR effectiveness. Content Creation: Once you know the audience insights, AI can help you create high-quality content that resonates with your audience. AI can augment their creativity and intuition, allowing them to work more efficiently and effectively.

Social Media 130

Social Media Measurement Tools Data 130

PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. Among marketers and communicators surveyed, 82% expect their productivity to improve as they adopt AI further.

Study 78

Study Communications Conference Survey 78

Communications Conversations

NOVEMBER 16, 2022

And, they do need to have the ability to manage social content systems. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Hanna Johnson, associate manager-content & channels, General Mills. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

PR in High Definition

FEBRUARY 22, 2024

You take a piece of content in one language, often English, and translate it into another – French, German, take your pick. Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s no longer in vogue to grab stock images off the web and use it to accompany your content. Original Imagery.

Trends 147

Trends Instagram Creativity Small Business 147

Agility PR Solutions

APRIL 25, 2021

The post How CMOs plan to leverage AI to take the guesswork out of creativity appeared first on Agility PR Solutions. The […]. The […].

Creativity 145

Creativity Energy Marketing Publicity 145

5W PR

JANUARY 22, 2024

Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience. Customization and creativity Advertisers have the flexibility to create highly customized and creative ad content. What is paid advertising?

Advertising 78

Advertising Advertising Exercises Measurement 78

Agility PR Solutions

FEBRUARY 11, 2021

While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. The outbreak of the coronavirus pandemic has forever changed public relations, especially when it relates to travel. Here are five ways in which COVID-19 has transformed PR, for the better.

Tourism 176

Tourism Travel Creativity Publicity 176

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

Brand 78

Brand Branding How To Film 78

Contently - Strategy

JULY 27, 2020

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. Smart marketing leaders are planning to shift that budget to content, as it’s more or less impossible to do good digital marketing without great content. Content Strategy. Creative Talent.

Content Marketing 142

Content Marketing Marketing Creativity Technology 142