Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

AUGUST 31, 2018

There are still some beats still covered of course — government, tech, sports are some of the obvious ones — but more and more journalists have become generalists. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 145

Pitching Government Training Sports 145

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Relationship building takes time. Executive Thought Leadership. Speaking Engagements. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Training. Relationship building takes time. Speaking Engagements.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

JULY 10, 2019

Here’s the staccato of thoughts that coursed through my head, all in a split second: Where is it? It’s the same when you write pitches and follow-up emails. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. But it wasn’t there! Your brain goes into rapid-fire.

Pitching 137

Pitching Travel Airlines Writing 137

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Smart here.

Pitching 114

Pitching Transportation Report Travel 114

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Understand that reporters are working from home with limited resources. How about you?

Pitching 52

Pitching Training Radio Media Training 52

PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Now back to you.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. Especially in tech PR, journalists often request data to back up a claim and the PR staffer will of course need to take care of any follow-up. Let the interview play out, but pay attention.

Interviews 208

Interviews Media Construction B2B 208

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Journalists’ inboxes are full of email pitches with buzzwords and jargon, so naturally they’re going to say — “Just tell me about your product or service. How is this possible? Think about it from their perspective.

Media Relations 94

Media Relations Pitching Media Conference 94

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media. And, it’s not about you.

Industry 130

Industry Pitching How To System 130

Prohibition

APRIL 24, 2020

Be clear and concise when pitching to journalists during the pandemic. If the product that you’re pitching requires people to be outside to use it, involves travelling or requires multiple users it’s probably not appropriate to talk about. Be mindful and sensitive towards the situation.

Pitching 62

Pitching How To B2C Meeting 62

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training.

Media Training 249

Media Training Policies Agency Interviews 249

PR for Anyone

AUGUST 18, 2022

But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. and of course, that exposes Grandma’s House of Hope, to multiple media opportunities, which at the end of the day, she’s looking to raise money for her nonprofit.

Media 130

Media Nonprofit Pitching Television 130

PRSay

MARCH 29, 2019

Of course not — they judged Jobs on his track record for deciding which products to develop and when they were great enough to ship, and Buffett on which companies he chose to invest in. Now, of course, you’re not a CEO of a huge company, and neither am I. Get more media pitching knowledge from Michael Smart here.

Pitching 141

Pitching Course Financial Media Relations 141

Onclusive

FEBRUARY 9, 2021

To achieve this goal, a strong PR agency partner will use a mix of communications strategies and tactics to help you better understand your audiences, contribute to and execute your strategic communications plan, and provide counsel around policy decisions, courses of action and messaging.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

If an early-stage company or startup feels it just doesn’t need a PR agency partner to help develop communication strategy and it has little need for overall reputation management, messaging, thought leadership, media training, or other benefits of a PR services partnership , then a simple pay-to-play publicity package may suffice.

System 220

System Agency Media Training Reputation 220

Communications Conversations

SEPTEMBER 10, 2020

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

APRIL 23, 2018

Of course, it’s not as simple as just asking, “What should I pitch?” Instead of beating your head against the wall pitching stories you know are lame, you’ll ultimately become more efficient and effective by having better material to choose from. Get more media pitching knowledge from Michael Smart here.

How To 139

How To Pitching Course Media Relations 139

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well.

Interviews 251

Interviews Media Television Media Training 251

PRSay

SEPTEMBER 28, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Media 152

Media Pitching Media Relations Writing 152

PRSay

DECEMBER 12, 2018

Coming up with great content or story angles is the minimum standards these days; the battle is won or lost by the expertise and commitment of the people who pitch that content to gatekeepers. Your skill and commitment to pitching your content is the difference. Get more media pitching knowledge from Michael Smart here.

Strategy 118

Strategy Pitching Film Advertising 118

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. And of course, stay flexible. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. Right at the top, I dove into sharing five successful pitch examples. You and I see somebody else’s glistening placement in a sought-after media outlet. Get more media pitching knowledge from Michael Smart here.

Pitching 127

Pitching Media Relations Examples Creativity 127

PRSay

JULY 17, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Media Relations 157

Media Relations Meeting Pitching Conference 157

PRSay

MAY 31, 2018

You don’t just learn a template for writing a good pitch email. Of course you don’t. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.

Media Relations 87

Media Relations Media Pitching Course 87

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions. One final piece of media training advice.

Interviews 59

Interviews Media Training Media Training 59

PR for Anyone

SEPTEMBER 8, 2022

Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

Prohibition

JULY 19, 2018

Write media pitches about a firm and send them onto journalists. Plan and execute media events. Social media promotion and responses to negative comments online. Media training. Social media analysis and management – check out Sprout Social and Tweetdeck. Media monitoring – look at Google Analytics.

Publicity 48

Publicity Advertising Advertising Tools 48

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training. Do you need messaging and branding help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

MaccaPR

MAY 23, 2016

While all three women differed on what they and their respective outlets look for from PR people, these key points stuck out: Get to the Point – Pitches to journalists should be pithy, short, and include links to more information. Maintain Open Communication and Access – Providing the media with the resources they need (e.g.

Conference 80

Conference Healthcare Marketing Crisis 80

PR in High Definition

SEPTEMBER 30, 2016

Of course it’s important to caveat that whilst PR and marketing can amplify your employer brand, we can’t create it. With some time spent doing media training and by through targeted pitching, you can boost your company’s reputation through more than just your CEO and other senior members of staff.

Brand 48

Brand Branding How To Employee 48

PR for Anyone

APRIL 13, 2022

Of course, if you are reading this you know that I put out a Free Publicity Friday PR Tip every single Friday. I want to make sure you guys are armed and ready to pitch the media. And at the end of the day, I just want you to start putting out great content and start pitching the media. People love it.

Video 130

Video Strategy YouTube Interviews 130

Communications Conversations

JULY 18, 2019

And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. Then, when things get difficult, you can go back to that why statement to course correct (or just remind yourself of your big-picture goals and aspirations.).

Local 94

Local Course Community Interviews 94

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. All good PR people have relationships at key media outlets, of course.

Television 120

Television Interviews Engineering Tools 120

PRSay

JULY 30, 2018

She encouraged me to take on national pitching as a short-term project. Whether pitching local or national, your first priority is putting yourself in your contact’s cubicle and determining: What type of information would this person’s audience appreciate? Get more media pitching knowledge from Michael Smart here.

Local 100

Local Pitching Media Relations Report 100