Onclusive

AUGUST 22, 2017

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Reporting on established metrics isn’t enough today. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Reporting on established metrics isn’t enough today.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. There are even times when a PR rep must step in and course-correct. All PR teams understand the value of formal media training, and it’s often useful.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Know the reporter and outlet . Always start with the basics.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Especially in tech PR, journalists often request data to back up a claim and the PR staffer will of course need to take care of any follow-up. Occasionally a PR person will need to step in and make a course-correction. Chime in if necessary. Or they may divulge information not intended to be public. Follow up .

Interviews 208

Interviews Media Construction B2B 208

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. Of course I said “Yes” to all of the requests. You really have to be prepared for anything.

Interviews 165

Interviews Television Film Media Training 165

PRSay

JANUARY 9, 2024

A good training program will help presenters improve their skills. Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group.

Training 100

Training Conference Meeting Technology 100

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training.

Policies 249

Policies Media Training Agency Interviews 249

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Using data to evaluate which messages worked and didn’t work before spokesperson media training will become prevalent among communications pros.

Industry 221

Industry Content Marketing Corporate Analytics 221

Deirdre Breakenridge

MARCH 5, 2019

Which of the current core course offerings are essential? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. The audit isn’t new, of course, but it’s newly important.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. At least in an actual interview, there’s a chance for the CEO to seem like there’s blood coursing through his veins. He has clearly benefited from excellent media training.

Media Training 170

Media Training Interviews Training Video 170

Deirdre Breakenridge

NOVEMBER 16, 2021

Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. In my video, I offer three tips to help leaders to not only show up well versed but to also be open, mindful, and ready for topics and questions that they may not expect or want to be asked.

Ethics 195

Ethics Interviews Media Print 195

Polaris

NOVEMBER 26, 2014

Of course, we aren’t all natural comedians. If you need help improving your presentation skills, get in touch to learn more about our training sessions. Media Training' He is a born storyteller, incorporating hilarious anecdotes throughout his 18-minute presentation.

Education 170

Education Training Media Training Interviews 170

Stuart Bruce

OCTOBER 6, 2016

For agency people, when asked about their three top sources for social media education, expert blogs are the most popular (64%); followed by conferences and events (44%) and external training courses (35%). Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Onclusive

FEBRUARY 9, 2021

To achieve this goal, a strong PR agency partner will use a mix of communications strategies and tactics to help you better understand your audiences, contribute to and execute your strategic communications plan, and provide counsel around policy decisions, courses of action and messaging.

Agency 195

Agency Strategy Communications How To 195

Doctor Spin

MARCH 23, 2023

I’m talking, of course, about the seemingly ever-expanding sphere of middle managers. They have the potential to thrive in a complex relationship with the media. Another 20% can get there with guidance and training. Theoretically, anyone can become a successful corporate spokesperson with enough media training.

Leadership 52

Leadership Training Employee Media Training 52

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

If an early-stage company or startup feels it just doesn’t need a PR agency partner to help develop communication strategy and it has little need for overall reputation management, messaging, thought leadership, media training, or other benefits of a PR services partnership , then a simple pay-to-play publicity package may suffice.

System 220

System Agency Media Training Reputation 220

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. It simply takes that extra time commitment.

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

JULY 25, 2018

.” In a slightly less outrageous instance, Papa John’s founder John Schnatter is embroiled in a public fight with company officers after he, too, apparently used the n-word during a media training session with a marketing agency. His explanation prolonged the story and did him no credit.

Media Training 120

Media Training Agency Reputation Instagram 120

Ishmael's Corner

NOVEMBER 30, 2014

Of course, that doesn’t mean that every post hits the mark (or even gets horse-shoe close). Even without media training, she acquitted herself quite well though we don’t plan to diversify into food PR. After 600+ posts, I feel that I’ve honed my voice. Omnicom and Publicis Finally Agree on a Message: We’re Done!

Storytelling 157

Storytelling Journalism Media Training Video 157

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

The Proactive Report

MARCH 21, 2017

A crisis can occur so much faster now and the information can spread like wildfire on social media. Any brand should expect at least one crisis during the course of its lifespan. If it’s a well-known brand the crisis will hit the mainstream media and get amplified by social media.

Reputation 140

Reputation Crisis Social Media Google 140

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This research by the PRSA MBA/Business School Program committee will also help refine the curriculum.

Communications 118

Communications Case Study Training Reputation 118

Prohibition

OCTOBER 12, 2019

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. Probably the greatest issue we help clients tackle in our media training sessions is to avoid slipping into complicated industry-specific jargon. 9) AVOID JARGON.

Interviews 48

Interviews Media Media Training Training 48

PRSay

JULY 26, 2017

She is also a colonel in the Air Force Reserve serving as a public affairs officer at the Pentagon, and owner of AK & Associates, a Milwaukee-based consulting firm that specializes in media training and crisis communication. Carver studied after her son went to bed, and also dedicated Tuesday afternoons to the online course.).

Public Affairs 126

Public Affairs Study Software Nonprofit 126

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148

Training Video Social Media Employee 148

PRSay

MAY 23, 2022

Social media was particularly important since, of course, the lawyers weren’t allowed to talk to the jurors. What best practices can you share for counteracting misinformation or disinformation on social media? What best practices can you share for counteracting misinformation or disinformation on social media?

Ethics 136

Ethics Public Affairs Television Social Media 136

PRSay

SEPTEMBER 28, 2016

But before I made that transition, I took some public relations courses at a nearby university. My PRSA Chapter offers an eight-week intensive APR prep course, and within two weeks I could feel the old wheels spinning again. My career began in television news as a reporter and producer. Hey, I remember this!” I recall saying.

Television 60

Television Media Training Crisis Communications Course 60

PRSay

MARCH 29, 2019

Of course not — they judged Jobs on his track record for deciding which products to develop and when they were great enough to ship, and Buffett on which companies he chose to invest in. Now, of course, you’re not a CEO of a huge company, and neither am I. Get more media pitching knowledge from Michael Smart here.

Pitching 141

Pitching Course Financial Media Relations 141

PRSay

AUGUST 15, 2018

And of course, the best time of day to pitch varies widely depending on the type of media you’re pitching. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage? (like the USA Today reporter I spoke with).

Pitching 171

Pitching Radio Course Media Relations 171

wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Giveback stories are good.

Pitching 52

Pitching Training Radio Media Training 52

PRSay

AUGUST 30, 2022

Of course, using video demands that executives know how to speak on-camera. And it starts with candid PR counsel and media training. I recommend combining video — which, unlike a mass Zoom call, can be screened by each individual employee — and a written memo addressed individually to each person who will be laid off.

Employee 86

Employee Real Estate Video Training 86

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in.

Strategy 78

Strategy Media Storytelling Measurement 78

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions. One final piece of media training advice.

Interviews 59

Interviews Media Training Media Training 59

Communications Conversations

SEPTEMBER 10, 2020

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

Solo PR Pro

NOVEMBER 23, 2015

Charting the Course: A Guide to PR Planning – A comprehensive overview of the primary building blocks of a PR Plan (e.g., How to Offer Media Training to Your Clients – This post provides a media training primer outlining what constitutes good basic media training materials and advice for considering when to hire a professional media trainer.

Media Training 40

Media Training Training Survey Conference 40