ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. Ignore SEO at your peril. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

Presspage

FEBRUARY 8, 2021

Post-crisis : the role and importance of your newsroom's SEO benefits in the aftermath of a crisis. Social media accounts with multiple contributors, leadership disputes over messaging priorities and a lack of internal transparency can further muddle communications.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. said Furey, “Probably not.”

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. Don’t forget, video boosts SEO as well.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 123

Communications Crisis Internal International 123

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. PR and SEO are joined. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Presspage

FEBRUARY 8, 2021

Post-crisis : the role and importance of your newsroom's SEO benefits in the aftermath of a crisis. Social media accounts with multiple contributors, leadership disputes over messaging priorities and a lack of internal transparency can further muddle communications.

Crisis 78

Crisis Crisis Management Reputation SEO 78

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer.

Leadership 40

Leadership Survey Enterprise Conference 40

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Holly is now the vice president of corporate branding and partnerships at Polaris.

Marketing 60

Marketing Leadership Creativity Internal 60

Communications Conversations

JANUARY 14, 2021

Maybe it will be like LinkedIn where company leaders participate vs. a “corporate account.” There’s no SEO value. What I don’t see, so far, are rooms where brands could add real value–rooms around thought leadership topics for B2B brands or topics around food, for example.

YouTube 109

YouTube Viral SEO B2B 109

Solo PR Pro

APRIL 6, 2021

Michael Ares, MDA Corporate Marketing, LLC. I spend the bulk of my time identifying potential storylines and Op-Ed opportunities in specific market sectors where my clients' thought leadership and subject matter expertise can be brought to bear. Two of my clients use it, so I don’t have to front the cost, which is also a bonus.

Tools 89

Tools Google LinkedIn Leadership 89

Ishmael's Corner

MAY 5, 2015

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). The second pillar involves differentiating our offering.

Storytelling 60

Storytelling SEO Agency Leadership 60

Deirdre Breakenridge

APRIL 17, 2017

The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. The trend is moving in this direction. This was up from 50% in 2020.”. third party tracking (e.g.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. But many will consider linking to a piece of thought leadership on your site that the executive authored. This is the first step in showing that PR is a revenue-driver, and not just another corporate expenditure. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Cision

JUNE 25, 2015

From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Report back to leadership. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. 500|5000 list). Blog about the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Solo PR Pro

JUNE 8, 2021

Wanting to clear up any confusion as to her expertise, Nicole returned to school, pursuing a master’s of corporate communications at Baruch College, and doing so while continuing to work her full-time job. “I Nicole wore many hats there, managing everything from PR and social media to content development and SEO.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Prohibition

AUGUST 19, 2021

Corporate recruiters often blacklist individuals with negative reputations. Our team of professionals have extensive experience with SEO, social media marketing, content creation, PR and crisis management, we will ensure that your ensure that your personal brand remains strong. Blogs – personal, professional, corporate, etc.

Reputation 118

Reputation Google Crisis Management Engineering 118

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. 2) Media PR salary by organization. Agency $88,000.

Survey 116

Survey Agency Report Corporate 116

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. I’ve highlighted this point because some folks have questioned the value of corporate blogging. We believe that a company blog makes for one of the most effective thought leadership platforms on the planet.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. 4) The composition of marketing spending is changing.

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

DECEMBER 13, 2019

He posted agency and corporate PR news. Over time, it became a critical leadership resource. As an agency and corporate leader, I have leaned on Ryan’s blog not only to post jobs, but to benchmark and help draft new job descriptions – especially as the industry evolved into digital and experiential strategies.

Blogging 78

Blogging Agency Community Local 78

Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I’m happy to report they agreed!

Blogging 99

Blogging Leadership LinkedIn Google 99

Ishmael's Corner

JUNE 2, 2015

I sympathize with our corporate brothers/sisters who juggle a fire hose of demands from varied stakeholders. If an agency can’t implement thought leadership for itself, it doesn’t bode well for its clients. Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play?

Agency 60

Agency Real Estate Mobile LinkedIn 60

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

AUGUST 25, 2015

It’s not impossible to catch up, but it is harder, because there are so many nuances both to the art and science of content – from writing for the web and headlines to incorporating visual media, basic SEO skills and distribution – that add up to a competitive advantage. Content marketing is proving effective for demand gen.

Survey 60

Survey Content Marketing Report Corporate 60

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

The Resolution Blog

FEBRUARY 25, 2019

You want to try and become part of their research process with the content you create and use tactics like SEO to make sure it reaches them. You’re creating thought leadership content to bring people towards you and you can clearly measure how those are performing. If they have a story, they go on Google and dig there.

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

JULY 24, 2018

A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

DECEMBER 26, 2017

Search marketing and SEO statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 11) Corporate reputation suffers with bad experiences. “82%

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 192

Marketing Content Marketing Data Social Media 192

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Vision means that your leadership team sees opportunities where others see obstacles. 5) Invest in the Doers. Poor Management.

Agency 40

Agency Marketing Financial System 40

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective.

Construction 40

Construction Internal International SEO 40