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Playing the Game: 4 Tips for Building a Career in Sports PR

PRSay

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. However, a love of sports alone is only the price of entry. Like a lot of folks, I enjoyed the sport on occasion.

Sports 119
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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

She has experience in corporate reputation management and crafting earned media stories. Read below for the entire interview with Jen: . The technology in this story was a design application. co-design journalist, thinking he would draw in the technology as part of the design story. And he did beautifully.

Media 96
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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

Working for an amateur or professional sports team has always been a dream of mine. This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications.

Sports 113
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Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

PRSay

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. I think VR works with these enormous sporting events in that it helps bring a unique experience to the fore.

Sports 82
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Behind the Headlines With Howard Stutz

Cision

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. Rapid Fire Round.

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Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

PRSay

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. I think VR works with these enormous sporting events in that it helps bring a unique experience to the fore.

Sports 72
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5 Tips to Effectively Engage Generation Zers

PRSay

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.