NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. They include infographics.

Corporate 60

Corporate Strategy Pinterest Web 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. It’s pure storytelling. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Translate them into relevant language that isn’t techspeak or a list of corporate buzzwords. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. To be meaningful, company messages need to go beyond jargon. Use examples.

Pitching 140

Pitching B2B Infographics Study 140

Critical Mention

FEBRUARY 10, 2018

You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. Storytelling is our game . Today, storytelling is a buzzword. This opens up more opportunities for those who want to specialize in the visual side of PR with images, video, infographics and more. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

JULY 30, 2015

Check out this infographic for a helpful checklist! Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business.

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 174

Survey Marketing B2B Study 174

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. Alternatively, you can create an infographic displaying the same information. Involve your customers.

Social Media 65

Social Media Media Writing Infographics 65

Beyond PR

JULY 8, 2016

They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 Discuss how an idea relates to your business, including what you sell and who you are as a corporate culture. They can imagine that which isn’t there. Content Strategy Checklist.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Every blogger, indeed every writer, can likely relate to this phenomenon. My 5 Most Popular Posts of 2015 via @profkrg.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Sometimes, an image can even spark an idea for a story. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Where would you most like to practise PR?

Conference 40

Conference Meeting Case Study Film 40

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. INFOGRAPHIC: A Nonprofit Storytelling How-To.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications.

B2B 114

B2B Marketing Survey Software 114

Waxing UnLyrical

APRIL 6, 2015

Why: “Storytelling matters because storytelling is powerful,” says Pamela Grow as she explains how Brandon Stanton of HONY shares “his narratives among the masses in an impactful, lasting way.” I know this makes two posts promoting a client/event, but it’s a really cool event. ” 4.

Community 40

Community Local Nonprofit Storytelling 40

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. UnSucking of the corporate babble. Infographics: AKA chart porn , sometimes the easiest and sharpest way to share a lot of info. Guest post by Davina Brewer. Banishment of the Business Barf.

Storytelling 66

Storytelling Publicity Comparison Local 66

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. We are the storytellers and content marketing should be our domain. You can download the full infographic of the 15 skills here. Daniel Lemin, President, One Good Brand. Josh Rose, Chief Creative Officer, Weber Shandwick.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100