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When Passion Meets Ethics

PRSay

It was a weekend morning and I was hastily dressing for an impromptu business meeting. And then I left for that meeting. This pretty much frames most ethical dilemmas, doesn’t it? On that weekend morning, I went to the meeting and I made my case. How do you think she reacted? That’s not how I see it.

Ethics 141
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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 167
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Allegory report examines emerging corporate digital risk

Stephen Waddington

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

In recent weeks, though, that relationship has soured over the company’s refusal to agree to a similar moratorium in another environmentally sensitive region of Brazil and… its failure to meet its anti-deforestation targets. I’m a cynic and question the motives behind most corporate activism. 50 Shades of Woke. Boardroom Sociopaths.

Corporate 198
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Meet PRSA Board of Directors Nominee David Marshall, Ph.D., APR

PRSay

I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? I took advantage of as many as I could.

Meeting 195
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The Ethical Implications of Blurred Lines – Cheryll Forsatz

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. They’re a real fan. That’s it.

Ethics 52
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Page report highlights management communications opportunity

Wadds Inc.

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. Page Society, is a professional association for senior public relations and corporate communications executives.

Report 59