PRSay

AUGUST 28, 2018

This pretty much frames most ethical dilemmas, doesn’t it? Even in non-crisis PR situations, “now” reflects a time well before something reaches the public eye. Doing the right thing gets at the very essence of good public relations. As events unfolded, the worst-case scenario did start to develop.

Ethics 142

Ethics Meeting Exercises Course 142

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing.

Corporate 156

Corporate Reputation Policies Employee 156

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.

Ethics 83

Ethics Publicity Guidelines Technology 83

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78

Ethics How To Training Employee 78

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. They’re a real fan.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Ethical Voices

FEBRUARY 20, 2023

Joining me on this week’s EthicalVoices episode is Candace Hamana , the owner of Badger PR and the founder of The Indigenous Peoples Public Relations Association. I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. Tell me more about it.

Ethics 82

Ethics Community Conference System 82

Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? Communicators are “always” accurate and truthful: Business ethics. “If

Ethics 104

Ethics Communications Survey Public Affairs 104

ImPRessions - Crenshaw Communications

MAY 12, 2023

She’s a corporate PR archetype. Then there’s the controversial Irena Briganti, who as Fox News’ SVP of Corporate Communications, may be a model who’s closer to home. It all got me thinking about the influence of corporate communicators and the impact a strong executive can have on a brand. Absolutely not.

Communications 193

Communications Corporate Crisis Reputation 193

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations. Ethics in public relations practice can be a challenging issue.

Ethics 105

Ethics Government Corporate Exercises 105

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm.

How To 78

How To Ethics Measurement Creativity 78

Doctor Spin

APRIL 30, 2023

There are four models of public relations. In their seminal work, “ Managing Public Relations ,” James Grunig and Todd Hunt (1984) introduced four models of public relations that have since become the most widely cited in academic circles. Model 2: Public Information Model. Model 3: Two-Way Asymmetrical Model.

Publicity 52

Publicity eBook Ethics Resources 52

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81

Agency Publicity Ethics Analysis 81

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors. How did Ghosn achieve this feat?

Ethics 264

Ethics Automotive Technology Conference 264

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 102

Media Relations Report Industry SEO 102

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

Wadds Inc.

MARCH 21, 2024

A CIPR webinar aimed to improve relationships between the public relations industry and intellectual property licencing agencies. For as long as I can remember, the public relations industry has had a fractious relationship with the Newspaper Licensing Agency (NLA) and the Copyright Licensing Agency (CLA).

Newspapers 69

Newspapers Ethics Industry Agency 69

ImPRessions - Crenshaw Communications

JANUARY 23, 2017

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president. ” For the public as well as the PR industry, the brouhaha is a mixed bag.

Publicity 120

Publicity Survey Interviews Sports 120

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

5W PR

FEBRUARY 26, 2024

In-person meetups and events add a real-world touch, solidifying connections and creating a loyal club. They crave brands that align with their ethics and contribute positively to the world. Analyze their favorite beauty products, past events, and even social media engagement to paint a unique picture.

Strategy 78

Strategy Brand Branding Product Launch 78

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. Maxim Behar strongly feels that Public Relations experts and managers will be the leader of the future big, merged business.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

ImPRessions - Crenshaw Communications

MAY 24, 2022

And it’s often very cost-effective relative to consumer public relations. Thought leadership events, too, can support an expert positioning. PR can leverage customer advocacy through reviews, testimonials, contributed content, and participation in conferences and speaking events. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Among them, do brands have a responsibility to develop a public political strategy? A corporate mission in action means being proactive about how the organization demonstrates its values to the world.

Brand 145

Brand Branding Nonprofit Government 145

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation. If not, give our services a try.

Corporate 65

Corporate Reputation Brand Branding 65

PRSay

AUGUST 13, 2020

Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept.

System 189

System Public Affairs Employee Nonprofit 189

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

MaccaPR

NOVEMBER 30, 2017

million in TV, social and broadcast publicity coverage (including 1,600 TV segments)? I marvel at how they managed to erect a private installation on public property. Event marketers can create those emotionally resonant moments and, here’s the thing – not everyone has to experience it on the street! More metrics, eh?

Marketing 76

Marketing Consumer Measurement Viral 76

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. What is the most difficult ethical challenge you ever confronted? I left CenturyLink after about three years and went to the University of Louisiana Monroe.

Ethics 81

Ethics Data Crisis Apparel 81

PRSay

OCTOBER 18, 2019

Many people think spin is synonymous with public relations; in fact a 2002 biography of PR pioneer Edward Bernays is called “The Father of Spin: Edward L. Bernays and the Birth of Public Relations.” ” But spin is NOT public relations, and vice versa. At its core, public relations is about trust and telling the truth.

Ethics 127

Ethics Television Course Reputation 127

PRSay

NOVEMBER 29, 2023

More and more, communications professionals are faced with situations that prompt discussion on if, when and how societal issues and current events, at home and abroad, should be addressed by their organizations. We are seeing all kinds of unrest — on college campuses, in the Middle East and in corporate boardrooms. she said.

Leadership 107

Leadership Employee Crisis Management Resources 107

PRSay

MAY 24, 2021

During a virtual event hosted by Milwaukee Press Club on Feb. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. and a PRSA member, is a PR veteran of more than 20 years.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

PRSay

JANUARY 16, 2020

With the 2020 presidential election cycle beginning to ramp up, major corporations might find themselves in candidates’ sights as epitomes of what’s right or wrong in America. Best practices gleaned from planning for extreme weather events and widespread natural disasters are a good place to start. Controversial statements.

Reputation 182

Reputation Privacy Banking Ethics 182

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports.

Reputation 165

Reputation Apparel System Corporate 165

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149