Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. They’re a real fan.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? Communicators are “always” accurate and truthful: Business ethics. “If

Ethics 104

Ethics Communications Survey Public Affairs 104

ImPRessions - Crenshaw Communications

MAY 12, 2023

She’s a corporate PR archetype. Then there’s the controversial Irena Briganti, who as Fox News’ SVP of Corporate Communications, may be a model who’s closer to home. It all got me thinking about the influence of corporate communicators and the impact a strong executive can have on a brand. Absolutely not.

Communications 193

Communications Corporate Crisis Reputation 193

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations. Ethics in public relations practice can be a challenging issue.

Ethics 105

Ethics Government Corporate Exercises 105

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm.

How To 78

How To Ethics Measurement Creativity 78

Doctor Spin

APRIL 30, 2023

There are four models of public relations. In their seminal work, “ Managing Public Relations ,” James Grunig and Todd Hunt (1984) introduced four models of public relations that have since become the most widely cited in academic circles. Model 2: Public Information Model. Model 3: Two-Way Asymmetrical Model.

Publicity 52

Publicity eBook Ethics Resources 52

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors. How did Ghosn achieve this feat?

Ethics 264

Ethics Automotive Technology Conference 264

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 102

Media Relations Report Industry SEO 102

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

Wadds Inc.

MARCH 21, 2024

A CIPR webinar aimed to improve relationships between the public relations industry and intellectual property licencing agencies. For as long as I can remember, the public relations industry has had a fractious relationship with the Newspaper Licensing Agency (NLA) and the Copyright Licensing Agency (CLA).

Newspapers 69

Newspapers Ethics Industry Agency 69

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

5W PR

FEBRUARY 26, 2024

In-person meetups and events add a real-world touch, solidifying connections and creating a loyal club. They crave brands that align with their ethics and contribute positively to the world. Analyze their favorite beauty products, past events, and even social media engagement to paint a unique picture.

Strategy 78

Strategy Brand Branding Product Launch 78

ImPRessions - Crenshaw Communications

MAY 24, 2022

And it’s often very cost-effective relative to consumer public relations. Thought leadership events, too, can support an expert positioning. PR can leverage customer advocacy through reviews, testimonials, contributed content, and participation in conferences and speaking events. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Among them, do brands have a responsibility to develop a public political strategy? A corporate mission in action means being proactive about how the organization demonstrates its values to the world.

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation. If not, give our services a try.

Corporate 65

Corporate Reputation Brand Branding 65

PRSay

AUGUST 13, 2020

Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept.

System 189

System Public Affairs Employee Nonprofit 189

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. What is the most difficult ethical challenge you ever confronted? I left CenturyLink after about three years and went to the University of Louisiana Monroe.

Ethics 81

Ethics Data Crisis Apparel 81

PRSay

MAY 24, 2021

During a virtual event hosted by Milwaukee Press Club on Feb. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. and a PRSA member, is a PR veteran of more than 20 years.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Faculty talk trends and current events. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

The Hoyt Organization

JANUARY 8, 2024

These events have greatly influenced Gen Z’s attitudes towards higher education, consumer products and professional services. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 94

Consumer Social Media Education Advertising 94

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. Human involvement remains essential for successfully managing these events.

Financial 78

Financial System Ethics Data 78

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. The Art of Public Speaking. PR Week Webinars. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. PR pros should consistently make inroads for executives to become regular contributors to both trade and mainstream publications. A leadership campaign should include a robust bylined content program.

Conference 160

Conference Leadership LinkedIn Social Media 160

Waxing UnLyrical

MAY 6, 2013

The power lay in the ability of friends, family, loved ones and casual acquaintances from every corner of the earth to connect, comfort, and console each other each time new information was communicated about the unfolding events. Public Relations: The Two Sides of Information Access is a post from: Waxing UnLyrical.

Publicity 95

Publicity Government Crisis Communications Nonprofit 95

Stuart Bruce

MARCH 16, 2015

I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its name). When I ran a PR consultancy I ensured it joined the Public Relations Consultants Association (PRCA) and late last year I joined it as an individual member. Annual fee £197.

Publicity 60

Publicity Ethics Insurance Insurance 60

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Sword and the Script

SEPTEMBER 7, 2021

The publication says this will complement “Talkwalker’s social and customer data.”. Investor relations platform Q4 said it rolled out “industry-focused templates for corporate websites and virtual ESG investor days.” The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020.

Software 89

Software Print Tools SEO 89

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. With public platforms, succeeding in a pay-to-play world mostly means advance planning. Do you completely disagree and believe journalism ethics are alive and well today? Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S. Advertising is a distant third. The results?

Survey 98

Survey Industry Leadership Study 98

Mindful Marketing

DECEMBER 4, 2022

Such unfortunate events beg the question: Should celebrities ever play the roles of investment advisors? Before joining ISBI, he served as a certified public accountant and consultant for more than eight years with Ernst & Young. Babe Ruth promoted tobacco products. Doris Day endorsed a steamroller.

Financial 80

Financial Banking Consumer Ethics 80

Stephen Waddington

SEPTEMBER 20, 2018

Public relations exhibits many of the qualities associated with a profession but is very much a work in progress. It’s hoped that this project will provide insights from other professionals that can be applied to public relations. A CIPR project led by Professor Anne Gregory is set to explore the impact of AI on the professions.

Ethics 60

Ethics Technology Analysis Tools 60

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

Ethical Voices

APRIL 2, 2024

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? The office safeguards all the county public records as well as the court records.

Policies 63

Policies Ethics Government Leadership 63

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?

Interviews 105

Interviews Ethics Government Internal 105