MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. Legos' Corporate History Video. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

APRIL 22, 2016

We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. What about your organization’s employees? Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers?

Agriculture 90

Agriculture Employee Corporate Training 90

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The results?

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Products and services would have to become affordable as they would have to target an increasingly larger middle-income group. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load.

Meeting 97

Meeting Journalism Employee Storytelling 97

Doctor Spin

DECEMBER 3, 2023

Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We Frame the organisation’s actions in a context that contrasts with the audience’s expectations, like showcasing a corporation’s charitable efforts in a way that counters a stereotype of corporate greed.

How To 52

How To Leadership eBook Journalism 52

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Karen and Shonali were part of a group of six contributors to the survey and report. Blog: What Does “Storytelling” Mean to You? click image for higher resolution ).

Survey 121

Survey Communications Ethics Measurement 121

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Podcasts are great for the delivery of credible information and analysis, and storytelling. Every employee needs media training. Creative employee communications. PR and communications predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 89

Employee Internal International Training 89

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. The people in the first group felt driven to resolve their curiosity that, in turn, helped overcome their fears of possible negative consequences.

Consumer 243

Consumer Brand Branding How To 243

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. As a PR pro, you must have heard a thousand times about emotional storytelling. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” What we want to stress is the importance of starting internally.

Brand 160

Brand Branding Film Internal 160

ReimaginePR

AUGUST 15, 2016

Consider forming a focus group to find out what works and what doesn’t work. How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand.

Employee 120

Employee Social Media Education Brand 120

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. How did your time in the Marine Corps prepare you for agency and corporate life?

Internal 67

Internal International Conference Public Affairs 67

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018.

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

OCTOBER 3, 2019

This differentiates them from the holding group agencies. This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. The rise of the virtual agency is a related trend.

Interviews 115

Interviews Agency Industry Measurement 115

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

MaccaPR

MARCH 12, 2019

Millennial moms are a diverse group and that diversity wasn’t reflected in the larger breastfeeding world. We helped build that brand with a foundation of storytelling, which is a special challenge given that Bind is a B2B company that sells not direct to consumer, but to self-insured employers. You do have to love the complex.

Agency 54

Agency Healthcare Interviews Insurance 54

Stephen Waddington

OCTOBER 3, 2019

This differentiates them from the holding group agencies. This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. The rise of the virtual agency is a related trend.

Interviews 60

Interviews Agency Industry Measurement 60

PR 20/20

JUNE 25, 2019

For example, Patagonia takes action to protect public lands and fund environmental groups. PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Storytelling with the Cognitive Content Hub™. Storytelling with the Cognitive Content Hub™.

Marketing 52

Marketing Storytelling Technology Community 52

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Are you keeping up with the times? PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. The people in the first group felt driven to resolve their curiosity that, in turn, helped overcome their fears of possible negative consequences.

Consumer 49

Consumer Brand Branding Reputation 49

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. Second, internal communications and communicating with employees will be central to the success of every organization. On a tactical level, the use of AI will allow marketers to use data to target niche groups with selected messages for selected audiences.

Trends 52

Trends Trade Shows Agency Communications 52

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 27) Executives and employees as the way through the clutter.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 11, 2018

“I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. 4) New emphasis on trust. Honesty and transparency trumps all. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Most recently Kathryn was awarded the Public Relations Association of Mississippi’s Student of the Year.

Sports 0

Sports Leadership Internal International 0

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81