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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81
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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. PWC studied 202 publicly traded large U.S.

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How to Create an Employer Brand That Attracts Top Talent

PRSay

And when you meet the candidates who fit the mold, you just know it. Your corporate brand. What are the common behaviors, habits and attitudes among employees? Next, you’ll need to know what makes your best employees tick. Confidence that the company is stable, financially healthy and unlikely to lay off employees.

Brand 176
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Financial Strategies to Help Your Business Weather Economic Uncertainty

Solo PR Pro

As the nation faces inflation, stock market swings and other economic uncertainties, it’s more important than ever for solo PR pros to have an understanding of the financial factors that affect them both professionally and personally. When you meet with them, listen to their pitch and see if you align with their philosophy.

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The ESG opportunity for public relations 

Stephen Waddington

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. You can download a copy from the Vuelio website.

Publicity 197
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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 173
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Corporate Social Responsibility Everyone Should See

Mindful Marketing

One business, however, has made it its mission to meet such needs in an unforeseen way. Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). Who’s meeting the real needs of people with disabilities?”

Corporate 102