The Proactive Report

JULY 23, 2017

The wheels do tend to grind slowly in large corporations. ” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. Get the Digital PR Tips News letter.

Strategy 149

Strategy SEO B2C Engineering 149

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. “Within KLM there was a corporate mentality, resulting in a workflow with little flexibility.

Airlines 87

Airlines Web SEO Internal 87

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% New Skills for PR. Analytics is now at 62% and SEO at 41%. Here the picture is not quite as rosy.

Industry 113

Industry Measurement SEO Corporate 113

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% New Skills for PR. Analytics is now at 62% and SEO at 41%. Here the picture is not quite as rosy.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% New Skills for PR. Analytics is now at 62% and SEO at 41%. Here the picture is not quite as rosy.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. SEO and Tagging. The public, as well as corporate decision-makers, want to see the face of the company and get to know who they will be dealing with. Get our Digital PR Tips Newsletter.

Video 100

Video Mobile Trade Shows YouTube 100

Solo PR Pro

APRIL 6, 2021

Michael Ares, MDA Corporate Marketing, LLC. While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools. Two of my clients use it, so I don’t have to front the cost, which is also a bonus.

Tools 89

Tools Google LinkedIn Leadership 89

Waxing UnLyrical

AUGUST 4, 2014

Kami Huyse introduces us to the new standard for digital analytics from Google. Will India See a Rise in Digital PR? Why: Right here on WUL, Ancita Satija explored whether the recent rupee depreciation means a faster move into digital PR for the Indian marketplace. A year on, the post is still a good read.

Analytics 75

Analytics SEO Google Facebook 75

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). 3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople. 7) One PR firm or integrated marketing agency is as good as another. Will your company come to the top of those searches? Social media is not the silver bullet.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 176

Software SEO Company Tools 176

Waxing UnLyrical

NOVEMBER 14, 2014

Third, using good content in conjunction with smart SEO can help you rank higher in search engines, which can often lead to a prospect inquiry, or serve to reinforce your thought leadership and lead to other things (see my experience below). I’m happy to report they agreed! Based in the Washington, D.C.,

Blogging 99

Blogging Leadership LinkedIn Google 99

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Landis PR

DECEMBER 18, 2023

How do today’s PR teams keep up? Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference 59

Conference Consumer Social Media Google 59

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

Corporate 100

Corporate Leadership Brand Branding 100

ZudePR

JANUARY 26, 2016

Adrian, the designer: “Many designers adopt the language and mannerisms of their corporate clients: personally, I’ve never done this. ” Dave, the PR: You’d think for PR consultants this would be second nature. Sign Up Now For Soul-Enriching PR Insights: Weekly Via Email. It’s brilliant.

How To 65

How To Meeting Creativity Agency 65

Doctor Spin

JANUARY 8, 2022

How Marketing Kicked Our PR Ass. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. Make no mistake about it — this is a PR failure of epic proportions. Save the PR Industry Now. The PR industry must save itself. We had a window. And we missed it. Please do it now.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. Make no mistake about it—this has been a PR failure of epic proportions. Save the PR Industry Now. The PR industry must save itself. Digital PR specialists must share what they do, how they do it, and why.

Industry 52

Industry Web Wikipedia Education 52

Presspage

DECEMBER 5, 2017

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. Media and influencer lists SEO and social are great ways to drive traffic to your website.

Local 89

Local SEO Engineering Web 89

Sword and the Script

MARCH 1, 2022

It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. PR Tech Sum] appeared first on Sword and the Script.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. These backlinks are important to digital PR and marketing for two primary reasons. First, backlinks send referral traffic, so it adds the possible ways your site can be found.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. “On a business/corporate level, I draw the line when it is clear a business has the resources to compensate me and is just clearly taking advantage.”

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. Monitoring conversations, Analyzing content, SEO and keyword research, Visual content production, and the ability to track, measure and report ROI are just a few. 34% of companies say they can’t find people with the right digital skill.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here.

Marketing 59

Marketing Content Marketing Storytelling B2B 59