Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Whatever the reason you’re being talked about, it’s a good thing. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

MARCH 18, 2023

Funding Third-party funding refers to money sourced from an external source, such as venture capitalists or angel investors. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. It enables businesses to gain visibility and attract resources.

Company 88

Company Corporate Product Launch Internal 88

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Tom Pick | Webbiquity LLC.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy. What Are Topic Pillars?

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

JANUARY 23, 2018

1) What effect do you think the rise of content marketing has had on marketing overall? Well, on one hand, it’s provided marketers with yet another catchphrase to hang their collective hats on. I joke that marketers can’t get out of bed without a new catch phrase or acronym to ‘play with.’

Marketing 71

Marketing Content Marketing Sports B2C 71

The Proactive Report

JULY 31, 2017

Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. What kind of content? expert interviews. The content you publish has to stand out from the flood of content already available on this topic. You should publish. research on the topic.

Engineering 188

Engineering Interviews Infographics Social Media 188

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. You should also tap your social network for recommendations.

Writing 217

Writing Content Marketing Blogging Meeting 217

Burrelles Fresh Ideas

MAY 14, 2024

Perform surveys, polls, interviews, and other activities to gather opinions. How Accessibility Helps You Grow According to a study by Capterra, 66% of marketers admit they include accessibility features in their digital marketing content accounting for visual impairments in the first place.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

MAY 1, 2018

Too much of what marketing does is focused on the short-term – stunts, tricks, and discounts – to influence the numbers at the expense of the long term. In an unrelated, but entirely relevant interview with John Wall for the Marketing Over Coffee podcast, Rand Fishkin describes a better approach to marketing as a flywheel.

B2B 63

B2B Marketing Survey Study 63

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Whatever the reason you’re being talked about, it’s a good thing. Amplify Media Mentions.

Strategy 75

Strategy Media How To Infographics 75

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge.

B2B 60

B2B Blogging How To Media 60

Cision

APRIL 6, 2016

Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. According to Michael Brito, head of U.S. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. 71 percent of consumers are more likely to make a purchase based on a social media reference.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Rock the Status Quo

SEPTEMBER 16, 2014

They wanted transformation from a mostly link building shop into a content marketing agency. Because they were honest, realizing that the only path to real success is building on their strengths, rather than bowing down to what they interpreted as market demand, they have an excellent shot at true excellence.

Agency 164

Agency SEO Training Analysis 164

Sword and the Script

DECEMBER 16, 2017

Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies] were seeing increased spending in digital media, but decreased effectiveness; increasing costs, but decreasing sales lift.”.

B2B 88

B2B Media Survey Advertising 88

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. That was a good discussion.

Marketing 60

Marketing Ethics Interviews Google 60

Flack's Revenge

DECEMBER 5, 2017

I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. Agreeing to an interview and then becoming a no-show. Yet they’re really simply PR pieces. With my PR hat on, though, I’ve helped clients land these types of opportunities.

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. I refer to this as “jump-start link building.” Let’s look at how Hubspot does this with their Marketing Statistics post. ResumeBuilder’s AI Interview Study Strategy: Using survey data from a full-service paid platform to create a pitchable post.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

JULY 6, 2016

In today’s digitally-focused world, it may feel like you need to be publishing content constantly, but quicker is not always better. Sheila Long O’Mara, content manager at Steinreich Communications Group, says you need to have a plan for your content in order to be successful. Again, refer to your plan.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Sword and the Script

SEPTEMBER 19, 2017

He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. More recently, he’s served as the senior legal marketing strategist at LawLytics. Larry is my guest in this latest interview in the Off Script series. SEO is snake oil.

Marketing 63

Marketing SEO Pharmaceuticals Google 63

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. For an event, we might look at doing an author interview or a list of books that relate to the event.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. That’s usually true, but it doesn’t provide a long view or historical reference. Any time marketing or PR interviews a customer for content.

Measurement 60

Measurement Marketing Web System 60

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing. and Epic Content Marketing. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Waxing UnLyrical

NOVEMBER 16, 2016

A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert. In his interview with the Nieman Foundation at Harvard , he said that the human brain was built to process visual cues in nature, and that text was an artifact invented by man.

Blogging 40

Blogging Strategy Social Media Content Marketing 40

Deirdre Breakenridge

NOVEMBER 16, 2016

Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. SFM: With the proliferation of content marketing (and the publishing and analysis tools that support it), owned media channels have become as important of a PR instrument as traditional media.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. There are several ways to do this without giving the webinar content away. Share the content on your social sites again. 3) Curate the speaker’s previously published content.

B2B 60

B2B Infographics Interviews eBook 60

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. If necessary, you can extract the audio from the video and edit it to remove any visual references.

Video 62

Video Infographics Social Media Instagram 62

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Management team interviews. Marketing analytics reports (automation software dashboards, social, SEO, website). For example: Content marketing editorial calendar.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

OCTOBER 22, 2019

I suggest thinking about distributing existing content elsewhere. If you do this as part of an overall content marketing program, then the investment both supports lead generation AND growing your own audience and subscriber list. In my view, email newsletters are the original content marketing.

Marketing 66

Marketing Survey Study B2B 66

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. If you are completely focused on using content marketing alone to build trust, you are missing a significant component: branding.

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

OCTOBER 21, 2014

My frame of reference is in knowing what is possible, as compared to what is demonstrated. The state of content marketing is – the gap between those that are good and those that haven’t started is widening. With apologies to Dr. Barnes again, I just don’t see that in the data. Big companies do the Twitter; dabble with the rest.

Social Media 119

Social Media Study Blogging Company 119

PR 20/20

FEBRUARY 7, 2023

Infographics are also easy to save and share, making them more accessible for buyers to reference again and again. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Whitepapers Whitepapers are in-depth reports that inform readers about a complex issue.

Examples 52

Examples eBook Infographics Analytics 52

Cision

APRIL 6, 2015

.” Text is a complete transcription of a podcast and serves two purposes: Search engines can understand the entirety of the podcast content. People can save time and read the content (or can reference back to parts of it without having to skim the audio). Best Practices Featured Content Marketing'

Engineering 120

Engineering Tools Examples YouTube 120