Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. Multimedia is a crucial component to impactful modern-day journalism. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. First person narrative is often used.

B2B 88

B2B Journalism Case Study Storytelling 88

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Find out how we simplify monitoring and measurement for brands and agencies.

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

JANUARY 22, 2019

But Marketing fundamentals remain constant. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. How do you think the industry has progressed in this area? Ann: Because you can be a great writer without also being a great marketer.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

DECEMBER 21, 2021

. ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. PR predictions for 2022: 10 industry pros weigh in (Muck Rack). Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. Burrelles has a long history of credibility and trust, and we notify clients when we implement AI-powered tools into our platform.

Ethics 96

Ethics Crisis Transportation Airlines 96

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

JUNE 9, 2020

Measured on clicks, quick hits.” If media relations is hard, so too is journalism and reporting. That’s what content marketing is all about. Too many confuse content marketing with marketing content. “Less media to build relationships with and constant turnover.” Be easy for anyone to cover.

Media Relations 111

Media Relations Media Survey Pitching 111

Critical Mention

JUNE 10, 2020

That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. . Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution.

Media 104

Media Pitching Trends Resources 104

Critical Mention

JANUARY 22, 2019

But Marketing fundamentals remain constant. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. How do you think the industry has progressed in this area? Ann: Because you can be a great writer without also being a great marketer.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 9 percent , no matter the industry. Owned media, like content marketing, may be more of a long-term game, but that doesn’t mean the game isn’t worth playing.

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. What’s your failsafe?

Strategy 78

Strategy Media Storytelling Pinterest 78

Critical Mention

NOVEMBER 29, 2018

For instance, many marketers currently run campaigns based on what industry a company is in or how many workers it employs. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. The ability to target customers and prospects based on narrow data parameters typically makes a campaign more likely to succeed.

Analytics 105

Analytics Data Trends Marketing 105

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Tech industry. The premier gathering of digital marketers on planet Earth!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 91

Analysis SEO Guidelines Google 91

Cision

OCTOBER 21, 2015

Measure Your Niche’s Density. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. By tapping emotions, exploring the ups and downs of his business and bringing his personality to light, he was able to make his content shine.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Performance has to come first, with the chance of winning industry awards far behind. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Shift Communications

SEPTEMBER 14, 2016

As you begin pulling together a comprehensive marketing plan and budget for the coming year, one of the most important considerations is to thoughtfully align your marketing and PR strategies. These two efforts need to work in unison to amplify your company’s messaging, support your brand and drive measurable results.

Strategy 60

Strategy Marketing Data Content Marketing 60

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

APRIL 2, 2019

For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 192

Writing Communications Marketing B2B 192

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”). they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 20, 2022

As companies continue to produce more content but find it harder to get their audiences to consume it, I see earned media (PR) as a way to get more attention for that owned media. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MAY 23, 2017

The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. Interestingly, the tools for managing and measuring PR and SEO. Repurpose Does Not Mean Regurgitate in Content Marketing. 4 Ways PR Can Gain Leverage with Ahrefs.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1

Trends 60

Trends Media Report Technology 60

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. PR measurement. The complete survey is freely available for download as a PDF on SlideShare.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results?

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

MARCH 10, 2019

Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry. A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms. 3 PR Trends in Tactics, Measurement and Organization.

Survey 98

Survey Media Relations Corporate Communications 98

Buzzstream

DECEMBER 17, 2020

During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies.

Digital PR 161

Digital PR Tools Pitching Film 161