ImPRessions - Crenshaw Communications

APRIL 24, 2018

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. PR’s Value in Revenue Creation.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

OCTOBER 5, 2017

Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old. Marketing to use sales data and information to better educate leads before they reach sales. >>> But, consistently creating quality content month after month is hard.

Marketing 45

Marketing Engineering Resources Consumer 45