Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. For example, Fleetwood-Beresford also written for medical supply company Fittleworth about the connection between loneliness and Ulcerative Colitis. ” Not sure how to get started?

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136

Writing How To Pitching Privacy 136

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. Native ads?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). The post is pitch perfect. It has a short video explaining how to make the masks. It all just seems kinda forced.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Only 20% of people will read the rest of your content, though.

Writing 93

Writing How To Media Guidelines 93

Shift Communications

FEBRUARY 20, 2019

Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Here is an example of Google Trends results for the query “Public Relations.” Google News.

Trends 142

Trends Industry Wikipedia How To 142

The Hoyt Organization

MARCH 8, 2024

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition? How To Tell A Powerful Brand Story A powerful story transcends mere descriptions of services or products.

Storytelling 97

Storytelling Brand Branding Consumer 97

PRSay

MAY 29, 2019

As always, it’s important that any content creation is amplified by your team, so securing contacts at these nontraditional media sources is a great way to give your stories a boost. Here’s how: Before reaching out, understand the platform’s mission. Use analytics to measure your success. Connect with Lisa on Twitter: @LisaArledge.

Viral 154

Viral How To Advertising Advertising 154

PR Fuel

AUGUST 12, 2021

About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. You don’t have to learn how to write a press release alone! Once you determine who your customers are, you can learn how to write a press release for that audience.

Writing 105

Writing SEO Pitching Engineering 105

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Eventually, and thankfully, DEI will be expected and not a marketing point. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

APRIL 1, 2021

First when drafting press materials, make it a habit to include the brands’ mission within every pitch, even if it’s just a one-liner. This way when you’re reaching out to business, lifestyle or consumer media, the message is always easy to find and a quick “pull and drop” from the pitch to the published story. Rethink the brand name.

Brand 59

Brand Branding How To Consumer 59

Contently - Strategy

APRIL 11, 2024

Your B2B tech marketing content needs to stop trying to sell widgets and instead sell outcomes and solutions to problems. Here are some ideas for how to achieve this. Delivering true value Most successful marketers attribute the success of their content strategy to the value it provides. What is happiness?

B2B 52

B2B Marketing Enterprise Survey 52

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. For example, you may possess some killer news, but if all you do is post a news release on a wire service, you’re not going to get noticed.

Strategy 119

Strategy Pitching Film Advertising 119

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. This has made it more challenging to pitch stories successfully. Non-paid social media posts referencing a product or service.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? 4) Pitch your content for a roundup.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. Yeah, I know, it makes for captivating clickbait.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Valuing Content Changes the Context. Click here for screen shot of the clever content marketing details ). Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. The next is about an emissions study with some colorful graphics.

Digital PR 62

Digital PR Report How To Pitching 62

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. This takes PR out of the nice-to-have marketing category that’s first on the budget chopping block, into an integral part of your business growth strategy.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Beyond PR

DECEMBER 19, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 75

How To Content Marketing Conference Analytics 75

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. A professional will know how to build rapport and ask questions that elicit responses worth writing. It’s a classic example of why content marketing and public relations need each other. Then your heart sinks. If not, give our services a try. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills? What are you going to call your firm?

Travel 281

Travel Technology Conference LinkedIn 281

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

Blogging 69

Blogging Strategy How To Writing 69

Prohibition

MAY 13, 2022

You may not have set KPIs that you’d like a PR professional or agency to achieve right away, but you may be able to tell them your company goals, objectives and relevant marketing trends. How to secure media coverage through outreach. For more interesting articles from us check out these posts: How to prepare for a crisis plan.

Print 112

Print Trends Agency Brand 112

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Now… how do you make the media care? Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch.

Pitching 47

Pitching Construction LinkedIn Engineering 47

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. For example, PRSA offers the Silver Anvils and the Bronze Anvils. Network outside your company. Network inside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Barokas

JANUARY 19, 2018

While brands should still develop relationships with influencers who have a big page followings, they should take pitches a step further to comply with Facebook’s new algorithm. For example, we use #NoBSBlog every time we announce a new blog post on Instagram. Now, making your content visible is more about strategy than numbers.

Instagram 84

Instagram Facebook How To Travel 84

Solo PR Pro

JULY 27, 2021

Trying to write content for an About page can feel daunting, but it doesn’t have to be! In fact, it can be a lot like writing a pitch or press release for a client. From there, it’s as simple as explaining who you are and how you can help them. How to best showcase your work as a solo PR pro. Examples of Previous Work.

Social Media 131

Social Media Writing Tools Examples 131

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Have you factored in content marketing? How many outlets picked up your story? Are you thinking about social media?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Cision

JULY 7, 2015

Do you know how to measure success? They can spot a sales pitch a mile off. Target , for example, has worked with top Pinterest users to curate “collections.”. Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Get the team back on board.

Strategy 111

Strategy Content Marketing Measurement SEO 111

Cision

APRIL 18, 2017

Finally, for each subtopic, think about a specific piece of content you could create. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. In this case, I chose, “How to write blog posts that get read and shared.”. Image source: Spin Sucks).

Exercises 198

Exercises Google Writing Blogging 198

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. Start by solving a problem. Where are we falling short?

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

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Agency Resources Employee Internal 133