Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. PR adopts AI as a research and content tool.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

Cision

FEBRUARY 5, 2016

Critics like HBO’s John Oliver deride it as misleading and call it a threat to journalistic integrity, while proponents see native advertising as a vital revenue producer for publishers and an effective way for marketers to reach and engage audiences. shared her perspective on native advertising in a recent podcast recording.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Source: Code of PR Ethics? ).

Survey 174

Survey Marketing B2B Study 174

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. 3) Augment media relations with content marketing. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Sentiment around these questions suggests judicious use is well-advised.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Cision

APRIL 27, 2017

Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. Not surprisingly, Mark Schaefer had plenty of other insights on content marketing such as “30 percent of searches will be done by voice by 2020.”

Data 264

Data Leadership Tools Advertising 264

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Good medicine, like good content, comes down to trust and results. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? healthcare system.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

5W PR

JANUARY 31, 2024

Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. Content Marketing: Develop high-quality content that addresses the interests and pain points of your target audience. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Good medicine, like good content , comes down to trust and results. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. ” I’ve been surprised by how similar content marketing is to journalism. But really answering a reporter’s phone call is a small fraction of their day. A lot of things. It’s more strategic than I’ve done in the past.

Media 112

Media Journalism Report Video 112

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. 59% od companies surveyed late last year say hiring of content marketing is imminent. 34% of companies say they can’t find people with digital content marketing skills to hire. Daniel Lemin, President, One Good Brand. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Also see PR and Storytelling; Off Script No. 12) More dramatic platform changes will challenge marketing. 15) Ethics in PR revisited.

Social Media 90

Social Media Marketing Media Creativity 90