Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 95

Survey Industry Leadership Study 95

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Arya exemplifies why it’s important to outline your objectives before diving into creating or disseminating content.

Strategy 258

Strategy Trade Shows Case Study Course 258

Solo PR Pro

JANUARY 11, 2021

We are the original content marketers – digital, print and visual. PR is the storyteller of the organization. I think attitudes will begin to shift in 2021 to see PR as the integrated content and communications revenue driver it is. Optimistically, I look to a bright future for strategic communicators.

Industry 79

Industry Print Ethics Internal 79

Cision

FEBRUARY 3, 2017

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. Through a guided positioning process, the agency will hand over those digital accounts for the client to self-maintain over time, once a baseline is established.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. PR adopts AI as a research and content tool.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.

Survey 176

Survey Marketing B2B Study 176