Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. Blockchain PR agencies can develop content strategies, create compelling content, and distribute it through various channels to drive brand awareness, thought leadership, and engagement.

Reputation 52

Reputation Advertising Advertising Education 52

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. About 78% of content marketers use press releases as a part of their content marketing strategy.

Brand 97

Brand Branding How To SEO 97

Sword and the Script

AUGUST 14, 2018

This was followed by “social networks and search engines bypassing traditional media” with 25%. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization.

Survey 102

Survey Report Media B2B 102

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For a video campaign, PR can build a brand’s credibility through thought leadership opportunities and endorsements from influencers or industry experts.

Video 109

Video Marketing SEO Social Media 109

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us. “The

Marketing 170

Marketing Employee Content Marketing Training 170

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

PR 20/20

SEPTEMBER 29, 2020

Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. We couldn’t have made Marketing AI Institute what it is today without HubSpot and PR 20/20.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

OCTOBER 8, 2021

I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. So, they leveraged the power of the “hackathon,” where coders, designers and engineers had to work on something totally different than their day jobs to get creative and test out new ideas. “It

Creativity 176

Creativity Facebook Technology Employee 176

Deirdre Breakenridge

MAY 8, 2017

The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing. Simon Erskine Locke is Founder & CEO of CommunicationsMatch TM a global communications-focused matching search engine. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 30, 2017

2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. Content marketing is similar.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. and I thought it could be a useful tool for content marketing. The concept struck me as something as a mix between Curata and Paper.li

Marketing 75

Marketing System Analytics Content Marketing 75

Buzzstream

JANUARY 22, 2024

There is a right way and a wrong way to do it, however.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

JUNE 26, 2018

I’ve concluded the litmus test for this show is finding interviewees with a good idea about a trendy topic in marketing. She also has the occasional author too: Embrace Revenue Responsibility With ‘Full Funnel Marketing’: Author Matt Heinz. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Driving growth with differentiation in mature markets is being led by sales and marketing. 15) Ethics in PR revisited.

Social Media 93

Social Media Marketing Media Creativity 93

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

NOVEMBER 14, 2017

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. Despite the name, Killing Marketing is not as much an indictment as it is a call to action. 1) Challenge your marketing beliefs. 6) Why marketing is viewed as a cost rather than investment.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Content Forecast Calls for Users, Search Engines, Customization, and More.

Conference 40

Conference Internal International Leadership 40

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. When I left HubSpot, I specifically wanted to experience a new industry to see how the marketing strategies might change. It was a very crowded market, and also a very established market.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. 4) What is your assessment of this trend toward content marketing ? “In

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. Q: How did you decide on the ideal marketing technology stack?

Marketing 42

Marketing Leadership Engineering Education 42

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. It’s pretty standard to have your CEO share funding news via a thought leadership article either on your company’s blog, LinkedIn Pulse, or Medium.

Employee 40

Employee LinkedIn Engineering Leadership 40

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. Online Marketing Made Easy. to rock your social media and content marketing. Social Media Marketing Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Shift Communications

NOVEMBER 18, 2015

You need a 10x Marketer. You’ve heard the Silicon coined term “10x Engineer.” A 10x Marketer is similar in nature and equally as rare. What exactly is a 10x Marketer? A great team can only be built by recruiting that 1%, often called the “10X” engineer/marketer/bizdev/designer/etc. Easy, right? Katie Lioy.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

You need a 10x Marketer. You’ve heard the Silicon coined term “10x Engineer.” A 10x Marketer is similar in nature and equally as rare. What exactly is a 10x Marketer? A great team can only be built by recruiting that 1%, often called the “10X” engineer/marketer/bizdev/designer/etc. Easy, right? Katie Lioy.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 194

Writing Communications Marketing B2B 194

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Facebook curates which content you see.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

OCTOBER 27, 2016

Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design.

Communications 40

Communications Tools Analytics Television 40

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. After all, affecting change is much about leadership and sharing a clear vision. According to Ohno, the industrial engineer that created the Toyota Production System, documenting the standard of working is the beginning and end of the kaizen process. Visual by LeaderShip Solutions.

How To 60

How To Software System Employee 60

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. Enter: Google.

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Strategy How To Content Marketing Analysis 112