Prohibition

DECEMBER 30, 2018

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? How to choose the right LinkedIn approach for your business?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. And video content can be the primary tool to support those efforts. #5.

Video 110

Video Marketing SEO Social Media 110

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it? FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. Dynamic content and regulations.

Communications 124

Communications Crisis Internal International 124

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” Not sure if it’s working, but the full shows are getting some good views on LinkedIn.

Journalism 148

Journalism Branding Brand Interviews 148

Cision

APRIL 6, 2016

Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. This type of content is more trustworthy and credible, more so than most other marketing activities. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Burrelles Fresh Ideas

JANUARY 2, 2024

Incorporating video content into a fitness website I worked on not only enriched the user experience but also improved the site’s visibility in search results. Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies.

SEO 85

SEO Mobile Engineering Ethics 85

Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. Content marketing and media relations need each other.

Survey 96

Survey Industry Leadership Study 96

Deirdre Breakenridge

APRIL 10, 2017

Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Do you have experience with inbound marketing tactics including email drip campaigns? Sure, most PR pros have thousands of LinkedIn connections. You can find her on Twitter and LinkedIn.

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post.

YouTube 136

YouTube Training Video Survey 136

wiredPRworks

NOVEMBER 23, 2021

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. Happy ThanksGiving Every Day.

How To 52

How To LinkedIn Local Social Media 52

Critical Mention

FEBRUARY 4, 2020

Golin provides effective solutions and reaches diverse global markets to best represent brands. Golin’s News section shares recent announcements, expert insights and employee perspectives. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. @GOLINglobal. Until next time!

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Get Social Media Alerts.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. Have professionals on hand to review resumes or LinkedIn profiles and give attended (free) pointers for improvement or optimization. Some of those ideas turned out to be pretty good.

Resources 78

Resources Creativity Publicity Local 78

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. Talk Like Ted. The Definitive Book of Body Language.

Resources 136

Resources Communications Education Guidelines 136

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 94

Social Media Marketing Media Storytelling 94

The Resolution Blog

JANUARY 8, 2018

If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Step forward one of the most useful papers you’ll read this year ‘The DNA behind the world’s most successful content’. But could these habits be holding us back?

Tools 136

Tools Publicity Measurement SEO 136

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Guest Contributor: Victor Blasco is a digital marketing expert, Co-Founder & CEO of the explainer video company Yum Yum Videos and Yum Yum Digital. You can connect with him on LinkedIn.

Video 87

Video Branding Brand Energy 87

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Critical Mention

OCTOBER 11, 2019

Plus, sharing positive earned media can particularly help display a timeline of how long your organization has been successfully satisfying its customers. Earned Mentions on Social Media Increase Brand Popularity. Invest in sharing your earned social media mentions across multiple channels to broaden your reach.

Branding 81

Branding Brand Media Case Study 81

Beyond PR

JUNE 22, 2016

.” The article may be hilarious, but losing hours to a hashtag – only to have it disappear into the social media mist – isn’t. To relieve some of your #HashtagStress, I spoke with Ryan Hansen ( @ RPH2004 ), manager of social media at PR Newswire. Social media connects to so much today.

How To 76

How To Marketing Instagram Social Media 76

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

Sword and the Script

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Recruit your social media army, learn about amplification, employee advocacy and social selling.

Energy 48

Energy Course Creativity Web 48

wiredPRworks

NOVEMBER 23, 2016

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. Gratitude is the sign of noble souls.

LinkedIn 40

LinkedIn Local Social Media Leadership 40

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era.

Writing 88

Writing Google Pitching Small Business 88

MaccaPR

JANUARY 5, 2016

We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. It’s the same methodology that Facebook and LinkedIn use in their ads. ” What are the most common content mistakes Kuno sees on corporate blogs?

Blogging 48

Blogging Creativity Agency Mobile 48

Sword and the Script

FEBRUARY 2, 2016

How would you react if you observed a peer, employee, or manager doing so? Encouraging employees to slow down to focus on the present can seem at odds with a corporate culture of speed and goal attainment. It’s fitting then, and perhaps quite timely, social and otherwise, that mindfulness is extending itself to social media marketing.

Social Media 60

Social Media Marketing Media Employee 60

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. They get a new customer from LinkedIn every single week.

Internal 118

Internal International Insurance Insurance 118

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Integrate multimedia elements like images and videos to enrich the content. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Regarding this topic, a senior content marketer has shared her perspective. You can connect with him on Twitter or LinkedIn.

Engineering 101

Engineering Writing Mobile SEO 101