Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 140

Study Media Relations Media Measurement 140

The Resolution Blog

JANUARY 8, 2018

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. If you’re creating content in PR take note of hacks one and two especially. Don’t miss out download now. It’s free, why not give it a go now?

Tools 136

Tools Publicity Measurement SEO 136

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

Beyond PR

AUGUST 25, 2016

Finally, earlier this year Amazon announced that its cloud-based hosting service, Amazon Web Services (AWS) earned $10 billion in revenue. Amazon.com serves consumers and AWS serves enterprises that need web based services. His premise is that the core values of both AWS and Amazon.com are the same, to save customers time and money.

Storytelling 40

Storytelling Brand Branding Wireless 40

PR 20/20

JUNE 9, 2016

To accomplish this, we recommend holding a meeting with key players from both marketing and sales to discuss: What does your existing lead database look like? What are the core components of your marketing technology stack? 2) Align content marketing with the buying cycle.

Marketing 40

Marketing System Software Case Study 40

Norton's Notes

JANUARY 25, 2018

With Business Insider reporting tens of millions of Amazon Alexa’s were sold in the run up to Christmas and the Alexa app which works alongside the device, being the top download on iPhone and Android on Christmas Day, I would be surprised if you don’t know someone who has one.

Video 38

Video Social Media Media Google 38

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

MAY 20, 2020

For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Burrelles Fresh Ideas

MARCH 12, 2024

PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves. You can build on the efforts of PR professionals by creating your own content writing strategy. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

The Proactive Report

DECEMBER 24, 2014

percent access content/information. percent download and use apps. So what kind of content are they looking for in apps? The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. What does your Facebook content look like on mobile?

Mobile 201

Mobile Strategy Web Consumer 201

Sword and the Script

NOVEMBER 30, 2021

27% “web searches,”. Not content marketing. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content. The full report will be of interest B2B sales and marketing professionals alike. 32% “industry events/trade shows/conferences,”.

B2B 101

B2B Trade Shows Survey Study 101

Shift Communications

FEBRUARY 13, 2017

This harkens back to the old days of web analytics, when we all tracked hits. Every video should have a call to action of some kind, from “Go play our app/game” to “Download this thing” to “Buy something now!”. As in the early days of the web, video measurement still lags behind other content marketing measurement.

Video 117

Video Measurement Communications How To 117

Sword and the Script

JUNE 26, 2018

I recall downloading them to an iTunes application on a desktop and then transferring them to a device via USB. I’ve concluded the litmus test for this show is finding interviewees with a good idea about a trendy topic in marketing. Don’t miss these related posts: The 4 Engines You Need to Pull Off Content Marketing Successfully.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. See how they market online.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

Marketing 53

Marketing Software eBook Technology 53

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Asana streamlines communications through a web and mobile app that eliminates the clutter. Enter public relations automation tools.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

PR 20/20

FEBRUARY 28, 2019

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. In the technologically-advanced world we live in (i.e. From an interactive content standpoint, BuzzFeed has found success.

eBook 48

eBook Infographics Survey How To 48

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal).

eBook 145

eBook Product Launch Software Internal 145

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. He's also a world-leading web strategist, content marketer, author, and speaker. The Wall Street Journal calls him a top influencer on the web.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing. Social Media Marketing Podcast. Content Inc. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120