8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. Longer Content Takes a Back Seat.

What clients want from content marketing

PR Daily

New technology has opened up many possibilities, but telling a great story to the right audience is still the main chance for any organization to break through. . Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts.

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Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?

15 crucial content marketing resources and tools

PR Daily

Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets. Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you.

Get Inspired by These 3 Content Marketing Innovators


Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. Best Practices Featured content marketing marketing innovation

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. Content is the currency for building social relationships that can boost earned media. TopRank Online Marketing.

7 tech mistakes content marketers make

PR Daily

If you aren't allocating ample time to the tech side of content marketing, you're probably wasting a lot of time. It's easy to become consumed with creating content, but smart content creation requires a lot of thought and planning. Not optimizing content for Google.

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. Strategy and Quality Drive Content Success. B2B marketers are also claiming success.

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018


. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. AirPR: How do you view Integrated Marketing?

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018


With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly.

10 ways to combine SEO and content marketing

PR Daily

Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users. Here are 10 ways you can ensure that the two digital marketing tools work in harmony: 1.

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Buzzfeed and Twitter seek to turbo-charge content marketing

PR Daily

Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers, but that doesn’t mean they won’t evolve. recently introduced Pound, a technology that tracks a piece of content’s spread across social media platforms.

The 4 Engines You Need to Pull Off Content Marketing Successfully

Sword and the Script

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. To build an audience you have to get visitors to your content hub. What content coverts subscribers?

Content Marketing vs. Marketing Content: Analyst Firm Gartner Weighs In

Sword and the Script

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”.

In Content Marketing, Marketers Might be Losing Their Way

Sword and the Script

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. Shaefer’s {grow}: The dangerous confusion of sales and content marketing. Content proliferation for irrational buyers.

Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]

Sword and the Script

For the most marketers or communicators, this is a simple fact of modern maturity. This is one of the reasons that in some ways, marketing has gotten harder. Marketing today is dynamic and requires curiosity matched with continuous learning. Web 2.0 1) Web 2.0

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community.

3 ways PR pros can use technology effectively

PR Daily

Technology has forever changed the way PR pros communicate with their audiences. Added to pitching and securing interviews is an emphasis on content creation. The Web and apps are making the world a much more customer-centric place, so it’s not just about social media,” he says.

5 ways to boost your SEO through content marketing

PR Daily

This volume of content has a term: Content Shock. With so much content available on the web, how do you rank high on search engines and make sure your content is read? The more value your content provides, the better it can rank in the search engines.

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Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI.

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How to Update Your SEO-Based Content Marketing Strategies for RankBrain

PR 20/20

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. How do we, as content marketers, focus on making our websites these undeniable sources for answers? How RankBrain Changes Content Marketing.

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AI in Content Marketing: What It Is, How to Use It and Companies to Demo

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better.

LinkedIn Pulse: The Next Content Marketing Must-Have?


Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

How to Research Industry Trends Hassle-Free

Shift Communications

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. along with post content data.

How AI Can Help Your PR Strategy


The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success. The methods they use to attribute business achievements and even revenue back to marketing efforts have given birth to bigger budgets and new skills.

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Data across the Content Life Cycle. Geetu discussed the role of data in the content life cycle spanning creation, distribution and consumption.

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How to Unite B2B PR and Content Marketing for Powerful Results

OpenText Information Management

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” But what about two seemingly different teams, such as B2B PR and content marketing ? As new technologies and trends emerge, public relations evolves to fit the times.

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7 reasons why effective PR is more important than ever

PR Daily

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. consumers say they are suspicious of news content. Technology helps it scale.

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9 hallmarks of outstanding website copy

PR Daily

As you’re crafting and editing copy for your new site, keep these nine content attributes in mind: 1. If content is hard to find, difficult to read or anything other than user-friendly, it’s useless. RELATED: Share the content that captivated audiences ].

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3 handy tips to harness search for top-ranking B2B content

PR Daily

In vying for visibility against a vast field of competitors—and amid the constant tinkering of search providers—there’s no rest for weary marketers and publishers. When released in sudden bursts, the changes can thwart the best-laid plans of SEO content creators.

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3 tips to catapult your B2B content and news past the noise

PR Daily

Brand marketers, PR professionals and journalists know that their roles as content creators, news sources and media gatekeepers are evolving within the crowded online space. Here are three tips to catapult your B2B native content and news past the noise: 1.

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A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. communications Crenshaw Communications PR Fish Bowl social media technology time management

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Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

Let’s talk for a moment about better content marketing through simple theft. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Because if you spend time and/or money to create content, going through a lean content development process promises it will become an asset of your business.

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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Not Curating Content Frequently.

How DOES Mobile Change The Brandscape?

Shift Communications

In the internet of a decade ago, users experienced brands primarily through web browsers. Content was differentiated purely within the browser and had little ability to leave that medium. Localized Marketing. Marketers and advertisers pay attention to this.

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Retailers pull Boohoo amid workers’ rights claims, LinkedIn introduces pronunciation tool, and Walmart prepares to compete with Amazon

PR Daily

Also: Spotify offers customized workout playlists, Instagram launches feature to pin top comments, trending articles are shared more than evergreen content, and more. The intention is to highlight positivity in your comments section, at least according to Instagram,” The Next Web reported.

30 jobs in the PR and marketing world

PR Daily

The job market is extremely competitive—not only for potential candidates, but also for organizations seeking top talent. Dell Technologies. The top five are offering an array of job openings, including these: Google seeks a product marketing manager in San Francisco.

Designing Deliberate Questions, Content and Customer Experiences [UML]

Sword and the Script

CThere’s an old saying that good marketing will make a poor product fail faster. There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate.

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Everything You Need to Know About the TPP (But Were Too Scared to Ask)


ISPs will be able to take down user-created content and websites — without needing any proof of wrongdoing — and may even have the power to cut users off from their services completely if they disagree with their internet activity.

The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs.

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