PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Polaris

MARCH 20, 2015

I was no longer working with the SEO company I hired in 2006 so I was on my own. But it had several advantages other than SEO. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

Rock the Status Quo

SEPTEMBER 22, 2014

After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Ask questions on social media. Share the right content on the right social media network.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Here are a few tips: 1.

SEO 75

SEO Engineering Blogging Content Marketing 75

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. The Case Against Gated Content. Search rankings and SEO.

B2B 125

B2B Mobile Content Marketing SEO 125

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Cision

MAY 25, 2017

One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov. She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.”

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

NOVEMBER 22, 2016

You’ve got to hand it to digital marketing: it keeps us on our toes. As soon as we get accustomed to one social media tool, it’s on its way out. No matter what size your marketing budget is, you can still get great exposure online. Stay on top of marketing best practices and you’ll have even more to be thankful for.

Marketing 120

Marketing Analytics Television Tools 120

Cision

AUGUST 22, 2015

Whether or not you go with one of the more popular options, like LibSyn, Soundcloud or TypePad, check to see if RSS feeds and SEO options are included in the mix. Without them, you’ll run into a slew of problems when sharing content on other sites. Solidify SEO. SEO is vital to attracting listeners to your podcast.

How To 120

How To SEO Mobile YouTube 120

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

JANUARY 19, 2021

That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz. Marketing attribution for earned media.

Technology 170

Technology Publicity Software Pitching 170

PR 20/20

DECEMBER 14, 2022

Editing old blogs allows you to refresh and revitalize what you may have written several years ago, all while adding updated information to keep your content recent and improving SEO. What is the purpose of a content edit? It’s safe to say old content can bring in tons of website traffic. SEO-optimized.

SEO 52

SEO Google Engineering eBook 52

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Rock the Status Quo

MAY 28, 2015

How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. You also know that most paid SEO tracking systems pull in Google Analytics data.

Measurement 100

Measurement Analytics Google SEO 100

Rock the Status Quo

FEBRUARY 23, 2015

Here are a few you can download to your iPad or smartphone tonight to read as time allows. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Wondering what my favorite eBooks are? Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 136

Tools Publicity Measurement SEO 136

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers.

Video 38

Video Social Media Media Google 38

The Proactive Report

OCTOBER 27, 2017

Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Create content partnerships. Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find. Build or strengthen relationships with them. And finally, Conversion.

Tools 113

Tools Analytics Google Web 113

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 72

eBook Exercises Employee SEO 72

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media.

Mobile 100

Mobile Google SEO Web 100

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. PR pros don’t need to know about SEO. Download #prStack now. Sarah Hall got 33 PR and marketing experts together to form the ultimate future guide for PR.

eBook 120

eBook Google Tools Analytics 120

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Analyze your benchmarks and set new goals.

Strategy 111

Strategy Content Marketing Measurement SEO 111

MaccaPR

MARCH 2, 2017

And what about improving your email campaign's open and click-thru rates, and your success in maximizing digital downloads, followers, views and shares? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

SEPTEMBER 26, 2016

You (probably) should have focused on this a long time ago, but an email subscriber list is one of the most efficient ways to regularly deliver content to the people you want to read it. Email subscribers are high-barrier-to-entry contacts that you’ve migrated from social media or have otherwise incentivized. Conclusion.

Tools 120

Tools How To SEO Writing 120

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. Social media, yes.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. The missing link here is integration with PR , and PR is the best-kept secret in content marketing.

B2B 64

B2B Study Marketing Survey 64

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Download our free Online Video Success tip sheet. Guest Contributor: Victor Blasco is a digital marketing expert, Co-Founder & CEO of the explainer video company Yum Yum Videos and Yum Yum Digital. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies.

Video 87

Video Brand Branding Energy 87

Sword and the Script

MAY 11, 2019

Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources. Traffic from earned media was 56% more likely to complete a goal (i.e. registrations, subscriptions and downloads) and these sessions lasted 33% longer. 3) Earned media improves advertising effectiveness.

Study 144

Study Media Relations Media Measurement 144

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78