Cision

DECEMBER 18, 2017

If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Diversifying Types of Content Appeals to a Wider Audience.

How To 0

How To Content Marketing Conference Analytics 0

Shift Communications

JULY 5, 2016

Public relations as it was, as it had been prior to the past decade, is dead. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. Schaefer’s content shock , in which marketers create more content than humans can possibly consume.

Publicity 110

Publicity eBook Analysis Google 110

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. Think about it. speaking through voices other than their own). First, focus on what you can control.

Advertising 195

Advertising Advertising Marketing How To 195

Sword and the Script

MARCH 26, 2024

Lastly, “29% can link sales leads back to specific pieces of thought-leadership content.” Comment: Measurement is always the Achilles heel of marketing, but some aren’t even trying. Engagement metrics like downloads (whether gated or ungated ), reads and time-on-page (for html or dynamic formats) are good interim metrics.

Leadership 129

Leadership B2B Study Survey 129

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR 20/20

JANUARY 6, 2023

Answer the Public. The top keywords you discover can then be used as direction for the type of content you should be creating. You can also add these keywords to your existing website content to help boost its search engine ranking. While you’re on the page, download it for free! Create a marketing strategy that matters.

Engineering 86

Engineering SEO How To Resources 86

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. PR pitches reporters because they work for a publication with an audience.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

JULY 25, 2023

In the process, marketing will earn the trust and confidence they need to invest in necessary activities that don’t show in a spreadsheet. However smart marketing and communications activities – PR, content marketing and events – that can both build and brand and drive growth are pragmatic options. It’s called goodwill.

B2B 95

B2B Brand Branding Marketing 95

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 117

B2B Study Survey Software 117

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! Measurement can often be the toughest part of any content marketing campaign.

Film 120

Film Content Marketing Analytics Measurement 120

Cision

SEPTEMBER 21, 2016

Then set up a series of emails that will follow that initial download email. Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. Public Relations. Content Creation. How do I return a product? Managing Media Contacts.

Marketing 120

Marketing Comparison eBook Social Media 120

Critical Mention

DECEMBER 10, 2021

Users can now: Monitor public Instagram Accounts. View Instagram post type, language, follower count and publicity values. Critical Mention users can now track audience and publicity values for their radio mentions. Plus, users have the ability to create reports with radio metrics and create audience and publicity alerts.

Radio 116

Radio Instagram Analytics Mobile 116

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Lessons in depth. What are the lessons like you ask?

Marketing 144

Marketing Advertising Advertising Small Business 144

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. Measuring awareness raised is still a very important part of Public Relations reporting however its just one part. Does your client’s website sell products or offer downloadable content?

How To 120

How To Measurement Financial Report 120

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Public Relations is Not Media Relations. In the least.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

The Resolution Blog

OCTOBER 4, 2019

With earned, while you can ask the publication or influencer you’re collaborating with to share that number (although in most cases this is almost impossible), it’s far more difficult and, in many cases, you cannot guarantee how many people will see a story. However, what you really want is the third party publication to keep sharing it.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Beyond PR

DECEMBER 19, 2017

If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. Further, Ms.

Case Study 98

Case Study B2B Study Marketing 98

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Nick Bell is the VP of Marketing Communications at Cision. When it comes to backlinks not all sites are created equal.

Strategy 257

Strategy How To SEO Engineering 257

Cision

NOVEMBER 15, 2016

Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she spends her days doing media relations, content marketing and social media.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals.

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

FEBRUARY 15, 2020

Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. The full report covers a lot of ground and it is available for download with registration. 3) How marketing is organizing to tackle goals and challenges. 56% said public relations.

Study 78

Study Marketing Brand Branding 78

Cision

AUGUST 28, 2017

“Get to the heart of what your press release is really about in the headline,” Carrie Winans, public relations officer for SmartSign says. Hayes, principal/director of Crescendo-Public Relations Turned Up. Download our Quick and Easy Guide to Sharing Your Press Release With the World. Use Appealing Data.

Writing 258

Writing Newspapers Retail Groups 258

PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.”

Video 116

Video Communications Strategy Product Launch 116

Rock the Status Quo

SEPTEMBER 9, 2014

LEGALESE, SCHMEAGLESE This month celebrates the two-year anniversary of #PRprochat, my Twitter chat for public relations professionals on First Thursday’s at 3pm EST. Our special guest happened to be Ruth Carter – a red-Converse-wearing, improv-spouting, gun-toting (LOL – just kidding!)

Blogging 194

Blogging Agency Social Media Content Marketing 194

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO.

SEO 76

SEO Engineering Google Content Marketing 76

Polaris

NOVEMBER 24, 2014

If you’re a marketer or business owner with limited experience working with marketing and PR agencies, or you’re unhappy with an existing partner, read on for 5 steps to help you hire the right marketing and PR firm to help build your business. Public Relations' 1: What services do you require? Build your business.

Marketing 168

Marketing Policies Agency eBook 168

Sword and the Script

DECEMBER 16, 2017

Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies] were seeing increased spending in digital media, but decreased effectiveness; increasing costs, but decreasing sales lift.”.

B2B 85

B2B Media Survey Advertising 85

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. The authority of the publication, prominence of the mention, messaging that comes through and the volume of people who actually read it (which is why impressions are so problematic) all have a conclusive impact. a) Results may vary. Be smart about it.

Study 139

Study Media Relations Media Measurement 139

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO.

SEO 66

SEO Engineering Google Content Marketing 66

Sword and the Script

APRIL 11, 2017

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” In other words, the media wants credible sources with a proven track record of public trust.

Report 71

Report Media Survey Pitching 71

Critical Mention

JUNE 22, 2017

You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Music lovers were using online sharing services to download music for free, without paying the publishers. The music companies ultimately filed federal copyright lawsuits and the downloaders faced huge fines.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Music lovers were using online sharing services to download music for free, without paying the publishers. The music companies ultimately filed federal copyright lawsuits and the downloaders faced huge fines.

Film 60

Film Print Creativity Internal 60

ZudePR

MAY 20, 2015

He was speaking at a CIPR event in Glasgow about his 10 pledges to modernise the public relations industry in the UK. The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. Here was a man speaking my language. It wasn’t always the case. Whither Now?

eBook 60

eBook Tools How To Case Study 60